WEEK 1: Know Your Brand & Audience(July 1-7)
Daily Challenges:
Day 1: Introduction/Challenge Kickoff
- Go Live and introduce yourself, your book(s), and the purpose of this challenge.
- Share what makes you passionate about your message or genre.
Day 2: Brand Story
- Share the story of how/why you became an author.
- Tie your journey to your overall mission and brand.
Day 3: Brand Clarity
- Go Live to describe your author brand in 3-5 words. Explain why.
- Discuss what makes your voice unique.
Day 4: Target Audience Spotlight
- Share with your audience who your ideal reader is.
- Describe their pain points, dreams, or interests as related to your book(s).
Day 5: Core Message
- Go Live about the one main message or theme of your book and why it matters.
- Use storytelling to connect with listeners.
Day 6: Behind the Book
- Share unique behind-the-scenes facts, fun anecdotes, or lessons you learned while writing your book.
Day 7: Brand Imagery Toolkit
- Showcase branded elements: your book cover, author photo, logo, website, or color palette.
- Discuss the meaning or reasoning behind your visual choices.
Weekly Recap & Reflection (Day 7, PM):
- Go Live to recap what you shared this week.
- What did you discover about your brand or message?
- Invite participants to reflect on engagement, feedback, or insights.
- Encourage journaling progress and celebrating visibility wins.
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