Westfield St James Quarter Unveiled | Edinburgh News

0:00It's September 11th. You're listening to Edinburgh News today, AI-powered local news. I'm Corey with the story. So the St. James quarter in Edinburgh just got a whole new name and vibe. It's now Westfields and James quarter, and they kick things off with a massive 10-day event called Westfield Days, the Sound of Style. Think live music, drag performances, DJs and even a bagpiper, all to celebrate fashion and culture. This whole thing was put together by Charles Jeffrey, a Scottish designer known for blending music and culture. He created an immersive installation from his own archives and a pop-up punk flea market selling unique items. Jeffrey said he wanted to bring his inspirations to his hometown and make Edinburgh feel like part of his creative story. The launch event itself featured the band Swim School, who said it felt like something genuinely new for the city. He has stayed director for Westfields and James quarter echo that, calling it a bold new chapter built on creative talent and exactly the kind of statement they wanted to make.

1:02Beyond the opening night, the 10-day program is packed with more. You can catch talks on fashion history and photography, hip-hop workshops, and even an open casting call for models. It's all part of a bigger fashion initiative happening across the country. The Westfields saying James quarter is aiming for a fresh, creative identity. This launch event, with its focus on music, art, and fashion, really sets the tone for what they want the space to be moving forward.