What Goes Wrong with Crypto Rebrands & Who Will Win Crypto Scaling | Roundup

In this week's Expansion roundup, Jon and Rex dissect the pitfalls of crypto rebranding, centered on MakerDAO's controversial shift to Sky Network. They explore why such moves often backfire and what it means for project identity in the blockchain space. The conversation expands to cover Telegram's blockchain troubles, OpenSea's SEC Wells Notice, and the growing dominance of Celestia in data availability. They also debate Vitalik Buterin's comments on DeFi's role in crypto's future, tying it all back to the challenges of maintaining a clear vision and identity in crypto. Thanks for tuning in! - - Follow Rex: https://x.com/LogarithmicRex Follow nosleepjon: https://x.com/nosleepjon Follow Expansion: https://x.com/ExpansionPod_ Subscribe on YouTube: https://www.youtube.com/@expansionpod Subscribe on Apple: http://apple.co/4bGKYYM Subscribe on Spotify: http://spoti.fi/3Vaubq1 Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Join us at Permissionless III Oct 9-11. Use code: EXPANSION10 for a 10% discount: https://blockworks.co/event/permissionless-iii -- Timestamps: (00:00) Introduction (01:37) Pavel Arrest & TON Chain Halt (07:56) OpenSea Wells Notice (17:40) Permissionles III Ad (19:11) MakerDAO's Rebrand (32:53) Celestia's DA Market Share High (41:10) EigenLayer DA (48:23) DeFi Isn't Crypto's Purpose (55:03) Threshold Network Merger - - Disclaimer Expansion was kickstarted by a grant from the Celestia Foundation. Nothing said on Expansion is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Rex, Jon, and our guests may hold positions in the companies, funds, or projects discussed.