What If Your Perfect Day Is The Real KPI w/ Angie Mizzell

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A lot of marketing advice boils down to “post more,” but Angie Mizell reminds us that what really works is telling a story people actually care about. Angie is a Charleston native and former TV news anchor who left broadcasting, rebuilt her career through writing, and eventually published her memoir Girl In The Spotlight. Along the way, she developed a repeatable way to earn attention without chasing trends: start with a strong hook, make the “why should we care today” clear, and then deliver the deeper context that builds trust.

We talk about what TV news taught her about grabbing an audience fast, and why those rules still apply to podcasts, social media, and email marketing. Angie breaks down how Hello Friday evolved from early blogging into a weekly Substack newsletter, including what’s worked for engagement and open rates. We also get honest about the hard parts: covering traumatic stories, navigating online feedback, and why authenticity is not the same as posting raw emotion in real time.

If you’re building a personal brand, launching a book, or growing a business in Charleston or anywhere else, you’ll walk away with practical storytelling tools and a healthier way to think about visibility. Listen now, then subscribe, share the show with a friend, and leave a review. What does your perfect day look like?

The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center.

On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds.

HarborEC.org

Join Camp Happy Days on Saturday, September 19th for Happy Steps, a 5K run/walk on Sullivan's Island in honor of Childhood Cancer Awareness Month. The race starts and finishes at The Island Club, where we invite you to stick around for the afterparty featuring food, drinks, raffles, auction items, music, and race awards — all benefiting Camp Happy Days and the children and families we serve. 

https://www.camphappydays.org/happysteps

How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: ‪SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, 

Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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