What is a Franchise with Dr. Ben Litalien. Part 2 of 2

Guest Intro/Bio

Dr. Ben Litalien is the Founder & Principal of Franchise Well, a consulting practice dedicated to the improvement and enhancement of franchising. He is also on staff at Georgetown University in Washington, DC where he created and teaches the Franchise Management Certificate program for franchise professionals from across the country and around the world. He is also an Adjunct Associate Professor at University of Maryland Global Campus where he teaches Entrepreneurship, Small Business Management and Venture Planning in their online undergraduate program.

Ben’s three-decade career in franchising includes building multiple franchise concepts to scale and running ExxonMobil’s U.S. franchising program, where he developed a pipeline of 1,000 locations in less than five years. He is involved in the development of social franchising across the globe including JIBU, a network of retail water store franchises in eight East Africa countries where he serves as a founding board member. Ben’s consulting clients include IKEA, RE/MAX, Snap-on Tools, Brain Balance and eXp Realities new co-work concept SUCCESS Space.

Ben is a recognized speaker on "Franchise Development" and "Franchising for Good" and is a Contributor for Forbes.com on franchising. Ben completed his doctoral program at the University of Maryland Global Campus and received his CFE (“Certified Franchise Executive”) designation from the International Franchise Association in 2003. Ben and his wife Raeann have been married for 37 years and they live in Fredericksburg, Virginia. They have three grown children and four grandsons. He is an avid golfer and fly fisherman.

Main Topics – Part 2

01:10 What are you buying - the Franchise systems and processes

07:02 You save on two things if you are systemitazed

09:13 What builds brand value?

10:44 Community connectedness to the franchisee

13:59 Best way to launch your business

16:43 What is the #1 small business challenge?

19:18 Last bit of great advice before owning a franchise

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