What is Audio Content in Conversational AI (Part One)

We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day.

In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed:

• How do we use a cross-modal strategy to retain information best within audio?
• How does podcast advertising work with conversational AI?
• What are some new outlets for audio experience advertising ?

As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo

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