What is Franchising with Dr. Ben Litalien Part 1 of 2

Guest Intro/Bio

Dr. Ben Litalien is the Founder & Principal of Franchise Well, a consulting practice dedicated to the improvement and enhancement of franchising. He is also on staff at Georgetown University in Washington, DC where he created and teaches the Franchise Management Certificate program for franchise professionals from across the country and around the world. He is also an Adjunct Associate Professor at University of Maryland Global Campus where he teaches Entrepreneurship, Small Business Management and Venture Planning in their online undergraduate program.

Ben’s three-decade career in franchising includes building multiple franchise concepts to scale and running ExxonMobil’s U.S. franchising program, where he developed a pipeline of 1,000 locations in less than five years. He is involved in the development of social franchising across the globe including JIBU, a network of retail water store franchises in eight East Africa countries where he serves as a founding board member. Ben’s consulting clients include IKEA, RE/MAX, Snap-on Tools, Brain Balance and eXp Realities new co-work concept SUCCESS Space.

Ben is a recognized speaker on "Franchise Development" and "Franchising for Good" and is a Contributor for Forbes.com on franchising. Ben completed his doctoral program at the University of Maryland Global Campus and received his CFE (“Certified Franchise Executive”) designation from the International Franchise Association in 2003. Ben and his wife Raeann have been married for 37 years and they live in Fredericksburg, Virginia. They have three grown children and four grandsons. He is an avid golfer and fly fisherman.

Main Topics – Part 1

03:07 What is a franchise, it started in the middle ages!

05:21 A franchisee has two clear competitive advantages over the franchisor

07:56 Franchising terms

11:00 What are the requirements to file an FDD?

14:14 Difference between Franchisee (zee) and a Franchisor (zor)

17:20 Franchise fees?

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