What Is Pittsburgh's Brand?

If you were trying to convince someone to invest in Pittsburgh — say, move their company here or build something new in our city — how would you make the pitch? That's what Stefani Pashman thinks about all the time. She's CEO of the Allegheny Conference on Community Development, one of the region’s biggest economic groups, and describes her job as growing, selling, and fixing the region. She joins us to talk about courting power players, what it's like to market a city that's actively redefining itself, and why business leaders do and don't want to invest in Pittsburgh's evolving brand. President Donald Trump is also in town today for Sen. Dave McCormick’s inaugural Energy and Innovation summit at CMU. We’ll have the latest in our Hey Pittsburgh newsletter. Learn more about the sponsors of this July 15th episode: Fulton Commons Pittsburgh Cultural Trust The Frick Become a member of City Cast Pittsburgh at membership.citycast.fm. Want more Pittsburgh news?  Sign up for our daily morning Hey Pittsburgh newsletter. We’re on Instagram @CityCastPgh. Text or leave us a voicemail at 412-212-8893. Interested in advertising with City Cast? Find more info here.