What Is Your Why? Social Proof HOT SEAT #42

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Crystal started her entrepreneurial journey as a lash tech, where she had a successful business in California. However, when she moved to Georgia, she struggled to attract new clients and eventually decided to quit and go back to a nine-to-five job. This experience taught her the importance of marketing and reaching out to new customers to sustain and grow a business.

After going back to the nine-to-five world, Crystal decided to start her own clothing brand. She realized that marketing was key to the success of her new venture. She admitted that she wasn't as focused on marketing her lash tech business in Georgia, which contributed to its decline. With her clothing brand, she made a conscious effort to prioritize marketing and reaching out to customers.

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