What It Really Takes to Build a Values-First Business ft. David D. Simons

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What's up everybody?

Welcome to another episode of Coffee for Closers.

Today we're sitting down with the founder and CEO of Kingdom Social Media,

Mr. David Simons, which is a seven-figure,

honest way to be an eight-figure social media agency helping entrepreneurs scale

their companies using platforms like webinars,

a complete end-to-end ecosystem,

and he is crushing the social media marketing space.

Please welcome David Simons.

Thanks for jumping on the show.

Welcome to another episode of Coffee.

We're having me on, Joe.

Truly an honor and a pleasure.

Absolutely.

Well, hey, it's been nice conversating with you thus far.

Yeah.

You know, you seem like such a genuine and authentic person.

Can you give the audience a quick 500-foot overview of what is it that Kingdom Social Media does?

Yeah.

And how do you help entrepreneurs scale and leverage your platform?

Absolutely.

So from the high level view, what we do is we help speakers, coaches, and consultants

have six figure days leveraging webinars and challenges.

So that means that we help them get a clear offer that's irresistible,

that we always like to say people are willing to mortgage their house for, to pay for.

And then once we have a clear offer, we help them get a clear presentation, a premium presentation

that's going to explain the value that they offer and show them why they're the trusted

expert that they should give this resource to.

The other thing that we do is we help them build the engines that make this happen,

the funnels, the ads, the processes, the systems to help them succeed.

And we also provide the coaching to help the client guide them through the process.

Because sometimes helping somebody to turn or offer that maybe is just doing well

into a premium offer takes a different mindset.

So those are all the things we do to help them to have success.

I like the irresistible offer philosophy.

That's been something that, you know, Alex Ramosey wrote a book on it.

Absolutely.

And, you know, it's been, I was just listening to a podcast the other day about defining

your irresistible offer.

And, you know, it sounds like it's easy for an entrepreneur, but it's really not.

It's not.

So what are some of the cadences or some of the things or strategies that you use to

create an irresistible offer?

Great question.

I'm going to give you the, I'm going to give you the sauce.

I'm going to share it with your audience.

I'm not, I'm not going to hold back.

This is exactly what we do.

This is what we need.

And you know what?

It's a fact that if you give people the sauce,

anyways, 99.9% of them don't do it anyway.

You're right.

You're right.

You're stuck in the client.

So, so we have a framework called the proven offer framework.

And, and I have learned from people like Alex Ramosey, Russell Brunson,

Myron Golden, and a lot of my mentors that have helped me to shape this process

that we found to be our own and unique.

So the first thing we do is we find what is that deep result.

So let's use, let's use a real estate for, for example.

Let's use my mortgage company.

Mortgage company, how about that?

Perfect.

We, we're our platform.

We basically cater to other mortgage entrepreneurs.

Yeah.

People want to use our, who are looking to scale their mortgage companies.

Don't want to deal with the licensing, the compliance, the marketing,

the lead gen, the data, all the riffraff you have to deal with.

And they just piggyback on our ecosystem.

So we are a white label for mortgage companies.

Basically, I sell that irresistible offer.

But I have to do it at a manual basis or one touch basis, kind of like a,

we call it a very high ticket sale.

Got it.

So since I'm literally in your space,

and I'm potentially a possible candidate to need to work with.

Yeah.

Let's just use me as a use case.

Perfect.

A little bit more understanding for me.

So your offer is to who, exactly, and what is the criteria,

and what is ideal client?

My offer is to other mortgage professionals who are licensed

and have the objective to scale their company or currently own a mortgage company

and are just sick of the compliance and the licensing and the headaches that are

associated with running a mortgage company.

So they'll come to me and be like, you know what, Joe, I can't scale.

We spend millions every month on our ecosystem.

They spend five grand, ten grand.

They have no way to compete with us.

And they're handicapped because their offering is limited to their loan officers.

So, whereas with us, it's a nationwide platform.

We're a bank and a broker.

So there's much more of a greater offer, much more potential of success.

Love it.

Okay, cool.

Awesome.

So the first thing we're going to do is,

and I'm going to just, we're going to walk through this together, right?

They're deep desires.

Let's do like two together all the way through our process here.

So the first thing I'm going to ask is,

what are the deep desires that they really, really want?

What are the top two, the deepest desires that these

mortgage professionals want?

They want to make much more money.

Okay.

And they want a better lifestyle.

We want a better lifestyle.

Cool, that means like time freedom.

More time, more freedom.

So they don't want to be handicapped.

So the operationally is handicapping them, right?

Because they got to deal with compliance, they got to deal with legal,

they got to deal with payroll, they got to deal with HR,

they got to deal with IT.

That just takes time away from their life.

Got you.

Perfect.

So what are the obstacles?

Let's start with the first one,

which is they want to make more money, more income,

and then the second one is they want, you know,

more time, more freedom.

What is the obstacle for the first one?

And then we'll get the obstacle for the second one.

Okay.

And I've gone through this framework with other people

who do webinar buildouts.

But the obstacles for money, for instance,

are they're limited on states, they're limited on marketing,

and they're limited on technology,

and they're limited on overall resources.

So we've solved for all that because we have departments

for each of the resources they need,

whether it's leads, whether it's marketing,

whether it's data, whether it's technology,

whether it's just overall support,

whether it's placing or pricing their loans.

So these are, we solve for all that.

Beautiful.

Okay.

Second one, what's the second solution for the second one?

It's, well, now they don't have to deal with any of that.

Okay.

So it's all offloaded.

All of the IT's offloaded.

All of the HR's offloaded.

All of the marketing's offloaded.

All of the licensing, which is dealing with the state regulators

and the audits and the surety bonds and the complaints.

All of that's offloaded onto the various departments

that we supply to them.

Beautiful.

And I love going to this framework

and letting the audience here.

Yeah.

So they can really understand what you do

and how you can support them.

For sure, for sure.

So with the covering, what are the things

are holding them back?

You kind of answered it,

but I just want to make sure that obstacle

holding them back from being able to have that

ability to do what they want when they want.

Is it, is it their bottleneck

by the payroll systems,

bottleneck by the day-to-day grant work,

the compliance?

They're bottleneck, but they don't even know

the resources that they don't know.

You know, like, so they come to us

like, well, I didn't know I could do this.

I didn't know you could launch podcasts for me.

I didn't know you could do all this social media for me.

I didn't know that, you know,

I should, you could create all this content for me.

I didn't know that this data was available.

Yeah.

So a lot of it's like, they're just not exposed

because we're a mega company

and these are a very micro company.

Yeah.

So they're just, they're in the grind.

They're not doing the research.

They're not doing the diligence.

I'm a very outside the box thinker.

So I'm, I'm over here, I'm talking to you.

I'm talking to other entrepreneurs.

Right.

I'm an outside the box thinker.

So I'm bringing resources into our ecosystem

that they never knew existed.

Gotcha, perfect.

So the solution on the front end for the first part is,

which is the money, is to have something that is,

and they don't have to think about it.

You handle it, you take over.

Correct me when we're on the second,

the second part, which is the time freedom is,

it's kind of similar, but it's the ability to have everything,

or the first one's more technology systems.

The second one is processes

and I imagine that you take over,

they don't have to think about it.

It's all done for them.

They don't have to think about it.

Right, the only thing they got to think about

is implementing what I tell them to.

Implementing, okay.

Beautiful.

Taking advantage of the resources that we expose them to.

Excellent, all right.

So I got, so the next, so I just want to walk you

and the listeners what we just walked through.

The first thing we did was, we first looked at,

what is the deep result that they want to have.

We looked at two of them.

We looked at what are, the obstacles stopping them

from that result.

And then we found what your solutions are.

So now what we're going to do is create IP,

intellectual property that is going to go into the offer.

When we do an offer, I want to explain this part,

the offer is meant to handle every objection

that a person has.

So that's the main purpose of the offer.

When the person reads the offer, here's the offer.

It's, we sell the offer.

We've already destroyed the, well, through our presentation,

we've destroyed as many objections as possible.

But when we hear the offer, it obliterates objections.

So I just came into this on top of my head,

the first one for the IP, for the first one,

the limitless income mortgage system.

That's the IP we would use to solve for the first one,

the limitless income mortgage system.

Because right now, that component is what they don't have.

They don't feel like they have a limitless capacity.

And what your system does is it ensures

a limitless possibility for them to have in their business.

The second one is going to be the seamless mortgage profit.

No, no, no, I want to go with the, I want to ask you this.

And I want to be in compliance.

Is it possible for someone to work, like, say, they work 40, 50 hours?

Could they do now what they do with, like, 10 to 15 hours?

Or does that, I mean, you're talking about significantly

cutting down time, but here's the flip side.

If they put in the same time, they're

going to make five times more income.

That's true.

So, you know, if they put in the same time in the same effort,

oftentimes, just even the transition,

just because of our pay structure, their income will double.

Got it.

So if they're going to, they're going to,

they can make the same with a fraction of the time,

or three or four X, or five X, their income,

with the same amount of time.

OK, got it.

So then maybe I'll go with something with leverage, right?

The instant leverage mortgage professional model, for example.

That's an example.

So those two components, I only went through two,

but what you can imagine, what we do is we go through maybe 10 or 15 more of those.

And then I read the offer stack.

Each one of those has a value to it.

We explain the value.

That first one, maybe that has a value of 10 to $20,000 of value.

And we can prove it.

We go through the value of what it proves, the second one,

the instant leverage mortgage professional system.

We go through the value of that.

We break down the value.

So by the time a person is done hearing the offer,

and by the time we're done with the presentation,

we've already handled every objection.

We thought about all their objections beforehand.

We thought about all their problems beforehand, and now we have a solution.

And so to fulfill this, right, we go back to your system.

What are the things that you're already doing?

Because a lot of these things you already solve in your business for them.

And now we have a full suite that breaks down the offer.

So if that makes sense.

It does.

And because I've went through this exercise with someone else,

I totally understand how to create an offer package.

And this is a high ticket offer, even though I don't sell anything.

But I am selling something very expensive.

I'm selling their life because they're

moving their whole livelihood to me.

So it is the highest ticket offer you can really sell.

Certainly.

Because it's not monetary.

It's livelihood.

Right.

Backs.

Yeah.

That's why I'm always trying to solve for this and figure this out.

Because I'm not a traditional salesman.

And all the stuff that I do, everything that I do,

is for the purpose of scaling my company and my target demographic.

Everybody who's listening is a beneficiary of a very small percentage

of people that are actually my target avatar.

Which is like 0.001 percent of my audience.

I hear you.

You're a man of value.

There's only 50,000 people that I'm looking for.

Wow.

America that exists.

Look at that.

And only 10,000 of them actually do business.

So 10,000 people in the whole US are my target avatars.

Look at that.

Wow.

And so how do I find them?

I'm like really, it's like it's a needle in the haystack model of marketing.

But it's okay because I get to serve a lot of people, help a lot of people.

That's right.

And a lot of people get to benefit with this whole strategy.

Definitely.

Definitely.

Love that.

Yeah.

What you do sounds great.

You know, you've been called a media panor, a media panor, which is kind of a cool name

and a purpose-driven digital strategist.

But before all that, what were you like growing up?

That's a funny question.

So a group on a very strict African household.

We talked about our connection there to Africa and my parents are Ghana from Ghana and there's

four options.

Lawyer, doctor, engineer, accountant.

Pretty much.

Yeah.

We didn't have that account option.

You know, maybe that's a new addition.

And now, now, now that we've been in pharmacist as well.

So I was on track to become an engineer.

My younger brother was going to be a doctor and I just didn't listen.

I didn't follow the path that was set for me.

I initially started to, but then I changed course.

So going through high school, I already knew I was going to be an engineer, elementary

school as an engineer, I get to college and I want to give some background to like kind

of what I grew up like because in my junior year of high school, I actually cracked into

the system and I changed my grade from a D to a B because I was more scared about bringing

home this bad grade to my mom than actually getting caught in school.

So I got somebody snitched and they told, and I ended up getting expelled from the school

and from the district in my junior year, high school.

And I had to come to tell my mom what was happening because I rather me do it than the

dean come and tell her, and I never forget that day, she was, I was telling her and explaining

and she had like these tears coming from her face, like she wasn't, she was like angry,

she wasn't crying, but the tears were just coming out of her face.

And it was a marker for me and I realized that my mom used education to get here.

She got a scholarship for nursing so I didn't see education the way that she saw education

and I didn't respect education, she respected education.

So I get expelled, I shouldn't get into college with an expulsion on my degree, on my transcript

but I miraculously get into sex state and I had way many other stupid things that I did,

but that would be a whole other project.

Did you go straight from high school to college?

You went to a JCC first.

I went straight straight to straight from high school to college.

Yeah.

Straight from high school to sex state.

Yeah.

That is a miracle.

It is a miracle, right?

Yeah, because you should have went to junior college.

Right, right, especially with an expulsion.

Yeah.

So after, you know, I went to a whole different senior high school, my senior year I went to

a different high school.

After that, I get into college and you think I get my act together, I was partying, doing

stupid things, hanging, all the dumb things.

I was doing all of those things and I changed my major because I was a mechanical engineering

major first year.

It was cool.

A second year, I was like, I actually hate this, I don't want to do this.

I told my mom and I tried to get a word in, I couldn't.

So I wrote her a seven page letter explaining how I'm going to do this thing called digital

media.

And at the time, digital media was not a comment.

We were talking Mark Zuckerberg Facebook just starting, you know, my space was still popular.

So I knew what digital media was.

Nobody knew what it was.

And I told my mom, she's like, wow, what a waste.

Where did I go wrong?

And I'm just like, I'm going to follow passion, mom.

I'm not doing this mechanical or electrical engineering thing.

This your dream.

I'm not doing that.

And I followed my heart and I'm glad I did.

And I was using my space of Facebook to help my friends grow their brands online for fun.

I didn't know this would be, nobody knew what social media would become.

I'm helping my friends grow their brands.

I'm building these things for fun.

I graduated in the recession.

So I applied at a hundred jobs, didn't get not one job interview, not an interview, not

a call back, not nothing, right?

So opportunity comes across the country in a place called a company called Terracycle in

Trenton, New Jersey.

So I became, it was my dream job.

I became a digital media manager there and I started to help them grow, build up their

brand.

And I'm working with companies like Kraft, Freedom Lay, Huggies, and I'm managing all these

different brands and managing 26 countries.

And so it's the dream for me.

I'm like, I get paid to do what most people get fired for doing, which is being on social

media.

As a result, I built Kingdom Social Media on the side.

I was building a business on the side and it got to the point where it was tough to manage.

I'm working eight hours on the job, eight hours on the business and I was eventually let

go from corporate America.

And it was one of the greatest things that happened to me and been building Kingdom Social

Media ever since.

Now Kingdom Social Media, you're a seven very agency.

Yeah.

Tons of big clients.

Got a great offering.

Got a great protocol.

Yeah.

What's the vision for Kingdom Social Media now?

What are you trying to accomplish with in the next couple of years?

Great question.

We're really looking to go deep with a few.

So what that means is we've had clients have $700,000 days, a million dollar months.

What our goal is is to really help people on a deep level get to become a category king

or queen in their lane.

We just want them to dominate.

I'm very competitive.

So I'm actually not money driven.

I'm more competitive competitively driven.

So we're helping our clients into specific categories take over and just be the name, be

the brand.

So we're looking for a few partners to help grow to that.

We're doing that now with a few different industries.

We have some in government contracting.

We have some in content.

We have some in different areas and then we just take over a category and that means helping

that person scale and to where nobody else thinks about anybody, any other name.

That means that we're doing webinars, doing challenges, doing live events virtually.

So what kind of challenges do you do?

So like a five day challenge model, over five days where we're educating people on whatever

topic.

Right now we have actually a client right now that's doing one on, it's called Think

Like the Bank Challenge where he's a financial strategist and walking through his frameworks,

his processes.

And through the process, we're sharing them, sharing them with them to high ticket offer

at the end of that.

What's his high ticket offer?

10K in his case.

We have some offers arranged.

So he's like, well, he's helping people acquire real estate?

It's a mixture.

It's helping them realize the money they do have, like out of their forewing K, how do they

access certain things to do, access certain capital that they already have, how they can

maximize, you know, life insurance policies.

It's kind of it touches on all the areas, real estate, how they could tap into different

things.

It's like a conglomerate of things.

And really helping, he's helping a specific market.

People that are already at six figures in their personal income and how that they have

money they're sitting on, they don't even realize they can access.

Well, yeah.

Now you've worked with nonprofits, faith leaders, Fortune 500 companies.

What moment first made you feel like, man, I'm really called to do this.

Man, that's a great question.

I would say, I would say it was actually pretty early on, other than when your mom told

you, you know, what is this did you mean?

Right, right.

Yeah, even after that, I think when I saw, I was doing some coaching and I was helping

a lady, trying to remember her name, but Kisha, Kisha, I was helping Kisha and she had

a tech business teaching people how to use tech.

And I was coaching her and she was like, man, she's got all the skills, she's got all

the technical know how she knows how to do this thing, but she wasn't having success selling

her course online.

So we're talking, we're talking 2018 at this time, 2018, 2017, somewhere in there.

And she was, she wasn't having success selling her knowledge or her wisdom.

And I just was coaching her through the process and I was explaining to her, her value, breaking

down the value that she has and this is what, this is believed in how this is where most

entrepreneurs, most professional struggle is they don't understand their own value, their

own worth.

And I want to bring this point out, John Maxwell says, the John Maxwell Foundation says,

to be an expert in any field, you need to know 10% more than your audience, just 10% more.

But a lot of people think they need to know 90%, we're obviously advocating that they

know 70, 100% more ideally, but you only need to know 10% more to serve the market.

So I, I helped this lady Keisha to understand her value and she went from, from not being

able to sell courses to being full time in that business.

That's crazy.

Just 10% more and you can teach a course.

Yes, that's it.

You don't need to know, you need to know much more.

That's it.

Like if I, if I know underwater basket weaving and you want to learn the basics, I don't

need to know the dance tactics.

Most of the market is in the beginner market.

So everything is understanding the economics of how people work.

Yeah.

Yeah.

You know, we are launching, we're working on launching the school, but everything we do,

we do for free.

We don't have high ticket offers.

Wow.

You just give everything away.

Wow.

But you know, we can talk about how we can start monetizing some of this stuff.

Absolutely.

You know, eventually I got other people to feed.

Because, because I've learned if people pay, they pay attention, right?

They just, they just pay more attention when they pay and if they pay more, they pay more

attention.

Yeah.

Yeah.

I mean, if they pay the most, then they're really going to master it.

They're really good.

Exactly.

They're really going to be good stewards.

Absolutely.

Yeah.

Absolutely.

I'm all in on this course.

That's right.

Absolutely.

Now, let's talk about kingdom, social media.

What problem do you think you were trying to solve for when you started it?

And then what it was, the inspiration, obviously, I know the name of your inspiration

for gaming.

Yeah.

Yeah.

Great question.

It starts from Matthew 633, the kingdom of God and all these things should be added

on to you.

And if you look at that scripture, it's talking about the kingdom and kingdom.

What does kingdom mean?

Kingdom means dominion, dominate.

So there's two aspects.

One, it focuses on, I'm a man of God, I'm a Christian.

It highlights that, like we bring our values into our work.

Not everybody that works for us as a Christian, not all our clients are a Christian, but our

values in the way we operate are Christian and I am.

And we pray for our clients and we invite, we invite God into what we do.

But the other aspect is, dominate, I'm very competitive.

And always, always had that mindset of, if I'm going to do anything, we're going to dominate.

I don't want to, I don't want to be second, I want to be first, I want to beat out the

competition.

I want to help our clients win.

I want to help them to be the best as well.

I've heard that scripture, you know, a thousand times, right?

And I never thought about dominate when I think about that scripture.

Yes.

And like, I don't, I think about, because every day, even my, I was, I'm text to my,

my 10 year old this morning, like dominate the day, you know, like have a great day, son,

dominate.

Yeah.

And it's like, but I don't put dominate in a Christian sense and God wants you to have

dominion.

That's it.

And, and, and we never had, even the word dominion, I don't think of dominate.

Right.

And it's totally like, God wants to dominate everything, the best, absolutely.

And you know, you, you even framed it in a, a Christian context for me, because I never

really thought about it, because I'm hyper competitive too, yeah, everything I do, I want

to win.

Yeah.

You think I do.

I want to be number one.

Right.

And, you know, sometimes there's a, you know, there's a balance like, is this, am I doing

God's work by dominating?

You know, because, you know, when you're like, when you're hyper competitive, sometimes,

you know, you could lose sight of the, of your faith.

I get you.

You know, just because you're so competitive, you're like, trying to get an edge on your

competitor and, right.

And sometimes like, you're taking their business, you know, so is that good, you know, because

then they can't put enough food, maybe on their table.

The way I look at it is, it brings glory to God, because it's, it's showing that this

person is such a person of excellence that they shine to the top.

And then those competitors might come and say, hey, Joe, how did you do that?

And you're able to guide them and help them.

That's what happens for us.

Sometimes we have people that come that are not, that are not in our space that ask, hey,

how are you guys doing what you're doing?

And it actually brings an opportunity for me to pour into them.

So that's the way I look at it.

It's like, it just brings more, like I would talk about, you know, let your light shine

before men.

So that may be glory to God.

And how do they, how do people see your light?

They see your light through your influence and your impact.

I love that.

I love that.

I love your mindset and the concept behind that, because I, you know, I always try to

give glory to God everything I do.

Yeah.

And I'm not, there's no shame about it, you know, not ask, you know, I'm Coptic, Ancient

Christian, yeah, Coptic Orthodox Christian.

So we came to America because we're persecuted Christians.

Yeah.

So for me, I've never been ashamed of the gospel.

Yeah.

I've always been boasting about it.

Right.

I've led the company by faith.

Yeah.

You know, but right now that the concept of dominating in a biblical context, right, is

just fantastic.

Oh, lovely.

Yeah.

Yeah.

Now, in a time where everyone's chasing vanity, how do you help your clients stay rooted

in their purpose?

Hmm.

Yes, great one.

We truly, it for us, it's, it's a filter.

We're looking for people that not only want to help people, um, they have to be highly

high integrity.

So we're looking for people that really genuinely care.

So our core values at Kingdom Social Media are collaborative, account, care, collaborative

accountable, responsive, empathetic, and efficient.

So that's what we look for in every team member.

We also look for that in our clients like that they truly care about the result of the

people that they're helping.

We don't, we've, we've turned, I turned down people all the time.

We've had people come to us like, I want to do this.

I'm like, and I'm like, okay, what do you want to do with this?

Yeah, I just want to make a bunch of money.

I'm like, okay, cool.

We can make, making money is not a hard thing to do, um, but making money with integrity

is a different game.

So I turned down offers.

So we're looking to really help people.

I believe I can't, I can't create or stir that in someone.

They have to have that intention and integrity already.

And we find those people and come alongside those people.

But when it comes to their purpose, we help them point out what they're doing and the

impact of what they're doing and also the impact of what happens when they don't do what

they're supposed to do.

I'll give you an example.

Let's use, let's just use Lenny.

I always use the example of Lenny.

Let's just say Lenny was supposed to be a coach that teaches or he was supposed to become

a chef, right?

And we got this guy, Jared, that was supposed to teach Lenny how to be a chef.

Jared says, I'm not, I'm, I'm inadequate.

I don't have the ability.

I don't have the, um, know how.

I can't do this.

And even though he, you know, he's been equipped with it.

He doesn't teach Lenny.

Lenny, guess what?

I believe this that God has assigned people to our lives.

I don't know Joe, Joe's impact might be a million people.

David's an impact might be a hundred thousand.

I don't know whatever number God has assigned to each of us.

But what happens is for Lenny, Lenny was supposed to become the chef, Jared was supposed to create

the program.

He didn't do it.

Lenny now goes into a life of crime.

He goes into something that he wasn't supposed to because God already aligned him to meet

him and to connect.

So I look at things that way.

When you don't walk in your purpose, you're impacting people without seeing it.

We don't realize the impact of us not making a decision, us not moving forward on creating

the offer, creating that amazing book, creating that program or course.

We are impacting people without knowing it when we don't follow and distribute our gifts

and share the value that we have with the world.

It's incredible, I'm very well said.

Now let me tell you, what do you think is something about social media content that most

people get completely wrong?

Because a lot of people use it for vanity.

But recently, personally, my content team and I have really, really spun it.

We used to be really entertainment focused, very secular.

Now we're just, we're really pushing the movement of being authentic and being true

to our faith.

Absolutely.

Yeah, there's definitely a lot of vanity.

For me, I will be honest, I don't share too much of my personal personal life, like

every detail, but I am starting to do that a little bit more.

And what we found is people resonate with that.

Unfortunately, my brother was in the hospital just here this past December and it was really

bad.

And I shared just how good God was and how he's got a miracle and he was going from possible

heart transplant to walking out of the hospital and it's a miracle.

And so I think people need to see the highs and need to see the lows.

And a lot of times it's just a highlight reel of all the highs.

And at the same time, you know, when they see the lows, then they have the wrong perception.

So I'm still working through that personally on how to how to best balance that.

But what we advise our clients to do is capture capture what is already happening, right?

Like we're doing this podcast today.

We're also capturing content of this real, real moment that you and I are sharing.

Just being authentic is just capturing life as it happens and sharing that.

I love that.

And, you know, what do you think the difference is between building a platform versus just

posting on social because a lot of people just post it like they don't realize the person,

you know, there's there's brand development here, right, right.

So building a platform and posting posting is just like, Hey, I just got to get this

content out there.

Let me just put it out there.

It's, you know, as much content as I can and building a platform is being intentional.

There's strategy.

You're thinking about the overall story you're sharing.

You're thinking about the message you're conveying.

You're thinking about every like a brand does a real good brand knows that every single

piece of content is a vote towards their decision of whatever they want to convey.

So I can't look at everything in isolation.

All of these posts matter.

You are what you post, right?

You are what people see.

So if I post that, I want to make sure that they're seeing the right image and the right

message.

So there's a lot of intentionality by building a platform and building a brand.

I think it takes a lot of a lot of a lot of behind the scenes thinking, not just some

chat to be tea thing.

I'm just going to post it up there.

You know, you say this and my media team probably saying behind the cameras are like,

I told you this because me just as I got a million things like pump out content, I'll

put out content like, that's not the content.

Take that down.

Let me rework this content into the platform, you know, because we, you know, many of you

were like, I just got to get my post down.

I need the views for the day.

I didn't get my, I like to get about a million views a day, you know, and if I don't get

my million, I'll like, I'll just whip something out.

Like, no, no, that's not on brand, bro.

So even me, my level, I'm still learning this, you know, I'm still learning this.

And for me, I'm taking a lot of notes for me, like, this is what I love about podcasting.

I don't care.

No listener's benefit.

I'm the biggest beneficiary.

I mean, I'm taking notes, you know, I went through my own offering with you, you know,

love it.

I got my own personal one-on-one coaching with one of the, you know, the best leaders

in the space of creating a true irresistible offer.

So like, and I need, I need that mentorship myself.

You know, even what you coach, like, you know, we're building out different school products

right now.

Right.

And the person who introduced us was, was one of the gentlemen that, you know, we built

our school around what we learned from him.

Yeah.

You know, so, you know, we're always, we're in perpetual development.

You know, we're in perpetual development mode.

And, you know, and it's opportunities like this that we really, we really learn a lot.

And we're blessed to have you, blessed to have like a faithful man of God just kind of,

like, just like pouring into us because that's what it's about.

Yes, sir.

Nothing we take to the grave.

That's so true.

Nothing.

You know, so all we do is just like, you pouring into me, that's what, that's the biggest

glory we can give.

That's beautiful.

And that's what I get like to do for the, for the group that's listening, you know,

listen, like, I'm here to serve them, to help them, hopefully they get some nuggets.

I gain nothing from the show.

It doesn't cost me to do the show, not, you know, it doesn't make any money for me.

Yeah.

So we just hope that it serves and it helps him, helps him get, you know, like, wow,

the, you know, God really is inspiring these creators, God really is inspiring.

There's a movement happening.

Definitely.

You know, there's a movement happening.

A movement for folks to come back to God.

And that's, that's what I'm trying to illustrate, you know, it's not about money.

Wow.

Powerful.

Not about money.

Now, what, you know, kind of winding down, I got a couple last questions for you.

Yeah.

What's a personal goal that you have for yourself?

A family goal that you have for your family and a business goal that you have for Kingdom

Social Media.

Yeah.

Okay.

A personal goal that I have for myself, this one's, I've never shared this one.

It's pretty wild.

I want to go to every major championship event in the world so that that's a world

cup.

That's a Stanley cup.

Coming back to L.A.

Now I'm coming back to L.A.

I'm going to go.

I'm going to see the Ghana versus, you know, being Ghana, you know, I'm going to see Ghana

versus Uruguay, I think it is.

That's in Washington.

And yeah, I think that's going to be a Philly, yeah.

That's going to be a Philly.

Yeah.

So I'm going to, I'm going to hit that.

So that's that includes the NBA finals.

How much does that take it cost you out of curiosity, like, oh, I haven't body yet.

I'm going to, I'm going to, I'm going to get it.

I'm going to get it.

I haven't body yet.

Where are you getting it?

Um, I don't know.

Yeah, I'm getting, I'm going to that though.

That's for sure.

This year, I really planned.

I'm going to that.

So, so to do that across all of them, I'm talking about all sports, NBA finals, I know

Billy's not making it.

Sorry.

Yeah, I know.

Right.

Well, thanks.

They're great though.

Wimbledon.

I'm talking all of them.

The golf.

So that's my personal goal in my life.

I want to do that.

Um, and I've been, you know, building for now.

That's a cool goal.

Thank you.

And a very expensive one.

Very.

And the family goal, um, I want to, I want to, I want to really pour into my, my, my

family as a whole, but I want to like, mom is already retired, but I want to do something

really special for her.

Like, I don't know.

I haven't, I haven't figured out exactly what it is, but something she's just done so much

for my, my, my life and just super grateful for my mom.

So that, that includes my mom, my dad, my, my, my wife, um, just some real personal goals

that they have.

I don't know all their personal goals, but just something like, I did help my mom finish

her house in Ghana, so, so I was able to invest towards that.

I did take them on a safari in Tanzania, but I want, I, there's more.

There's more that I want to do for, for all of my family, uh, the last one is pretty unique

as well.

The company goal, um, I want to, I want to create it.

And this is both in US currency and other currencies.

I want to create a team of millionaires.

I want my team all to be millionaires from not just obviously from the work that we do,

but from the, even from a ability of net worth and all those things, I, I want to, I want

to create that.

And that's been a goal for me.

I'm, again, I'm, I'm driven by helping other people succeed.

So what a blessing.

Yeah.

What a blessing.

Last question.

Yeah.

Yeah.

When you're in front of the pearly gates, what do you think God's going to tell you?

Wow.

I think he'll say, David, thank you for emptying yourself out and, um, and doing your best

to inspire others, encourage others and, uh, you, you, you did your best to empty yourself

out.

I'm proud of that.

Um, but, you know, the, the, the, the way I see God too, he's always going to point

me to what you left this on the table as well.

You left this on the table, you, you, you, you did your best to empty yourself out,

but I actually had way more.

I know, I know I feel like he would say there's more you didn't do.

There's always more.

That's right.

There's always more.

There's just, this is a crazy world.

And we're just here.

Little bit of light.

Yeah.

For sure.

We need a lot of light.

That's it.

We need a lot of light.

And that's what we're doing here, man.

That's right.

We're spreading light.

That's right.

You know, we're just adding, we're just dropping a little bit of light in this dark

place.

Thank God bless you.

If people want to connect with you, how can they find you?

Yeah.

They can find me on IG, David D. Simons.

They can also check out.

We have a challenge called the Purpose to Profits Challenge.

So that's PurposeProvitsChallenge.com.

And if they're interested from a partnership level, they can go to Dunn TogetherWebinarS.com.

Dunn TogetherWebinarS.com.

Yeah.

David, it's been a pleasure.

I balance you all.

I hope and pray that you hit every single one of your goals.

God bless you.

God bless your family.

God keep dominating, baby.

Let's go.

Let's dominate together, brother.

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