What Makes Audio Ads Work NOW? (Live from Podcast Movement Evolutions, Chicago, 2025)

In this special episode of Ad Infinitum, Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better.

You’ll hear about:

• The NBC chimes and the power of sound branding

• Why “I use this and you should too” outperforms everything

• How generative AI risks making dull ads faster

• The Audiolytics™ framework for better creative

• What Odysseus, a cab ride, and Aristotle have to do with all of it

It’s a creative call to arms for anyone making or buying ads in 2025.

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

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