What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marketing, Capsule) for a leadership panel breaking down what’s working in B2B marketing. They get into events that reliably create pipeline, outbound that still converts, media plays LLMs keep citing, and the tactics they’ve stopped running (like generic webinars that no one shows up for).

Want to come to Drive next year? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

• (00:00) - – Intro + Drive 2025 context
• (02:57) - – Meet the speakers: Sylvia, Trinity, Natalie
• (04:49) - – The one thing each leader refuses to give up
• (05:00) - – How Capsule turns events into their #1 pipeline channel
• (09:03) - – Why outbound still works (and how UserGems does it)
• (13:56) - – How Kandji built a media property that LLMs actually cite
• (18:22) - – Plays they stopped doing (blogs, generic content, virtual thought leadership)
• (27:20) - – Playing offense: Shark Tank Day and GTM alignment
• (32:44) - – Team wide alignment strategies that drive revenue

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