When and How to Set Up Seasonality Bid Adjustments in Google Ads

Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly.

Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-converting periods.

In this video, our Specialists Manager, Glen Wilson, shows you when and how to handle seasonal fluctuations in ad performance by setting up your bid adjustments in Google Ads.

0:00 - Introduction

1:57 - How to create a seasonal bid adjustment in Google Ads

5:25 - Setting up a bid adjustment for an expected increase

7:48 - Creating a bid adjustment for an expected decrease

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