When is it Acceptable to be a Sell-Out?: The Fine Line Between Integrity and Marketability

The first thing you need to do when selling anything is to define your goals or your objectives. Some objectives that you should have a clear answer to is who you want this product or service to help and how big that market is. Once you define your customer avatar, you can then reverse engineer every step of the way it'll take to reach those people. And if you happened to change what you originally thought would work, for something you know will help better to reach your customer avatar, then you are not a sell-out. You are a good marketer. You serve your customer, not yourself.Learn more about your ad choices. Visit megaphone.fm/adchoices

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