Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289

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Welcome to Influencer Confidential by Sidewalker Daily.

My name is Nina Zeta and I will be your host. I love working with brands and influencers

on all things business strategy. Are you ready to learn what it takes to work in this influencer

industry and see behind the curtain? Well, let's jump in.

Let's talk about places that you should be looking for UGC partnerships as a creator,

even if you're an influencer, y'all, you can be pitching UGC brand deals, okay?

So, what I want to do in today's episode, if you're listening in on the podcast,

or if you're watching on YouTube, is where we can start looking for opportunities,

because here's the thing, y'all. You cannot just sit and wait. You need to be active participants

in your business and you need to go look in for opportunities. It should be part of the muscle

and the system that you are building so that day to day or week to week, you are out there.

And what I like to say kind of in that hunt phase, constantly finding brands,

pitching them, following up, right? But the first piece of the pipeline is research

and finding these opportunities. So, I want to go over strategies that you guys can implement,

whether you're an influencer or UGC creator that you can start right away. So, the first goes

without saying many of you are probably already doing this, but I think it's worth noting,

are these platforms? Now, some people are like, Nina, is it a waste of my time to join a third

party platform? Should I not? I go back and forth, because literally yesterday I just got an

influencer telling me I got a UGC deal on a spire. You know, I heard someone else say, I got a

partnership on CrowdRift. Another creator was like, I got a partnership on popular pays, right?

So, these third party platforms as like maybe annoying it is to sign up and like get yourself

putting your profile. They have opportunities there, right? I don't know if you guys have seen

on backstage, they have a whole section for UGC jobs and UGC creators. I want to look at those

type of opportunities, people that are saying we're looking for UGC creator and this that the other

backstage is full of them, but backstage isn't the only. There's so many different types of third

party platforms that I would not sleep on them. So, I mentioned some already and while some of them

may have influencer campaigns, oftentimes you will also see UGC ones. And again, guys,

also I just want to give you like control of your own business. Platforms are always changing.

Go ahead and just do a quick search. UGC creator platforms, you know, and trust me, they're all

going to pop up. What is running or what is trending or what, you know, which ones are having

sponsored content. If they're sponsoring the content on Google, that means they want traffic

to it. So, I would just do a quick search and see what's out there. Now, the second place I would

look and I mean, I have to do it. I really have to do it. I'm not trying to be, you know, self-promoting

here, but I have an entire subset called the paid creator and I post three opportunities a day.

I post UGC opportunities. If I see a deal coming through the pipeline, if I see a launch. So,

let's just say a sunscreen company launches a new sunscreen. To me, when there's a launch,

that is golden money for UGC creators because they can be pitching these launches to create content

for these brands. You know, when there's a launch, there's budget. So, the paid creator is a

sub-stack that we have here at Sidewalker. There is a free version. So, you will get one opportunity

a day. And if you are a paid subscriber, whether it's monthly or you pay for the yearly plan,

you are going to be able to get three opportunities a day. And with the paid subscribers, we even give

you guys the media contact and some pitch angles and ideas. So, again, this is like a running bulletin

board. This is alive and breathing and we are running this. So, again, go ahead and check out the paid

creator, our sub-stack. It is dedicated to getting you opportunities in your inbox every day so that

you can pitch them. Also, an underrated place for UGC jobs is in LinkedIn. Like, you could literally

go to LinkedIn, type in UGC creator and see what pops up. Look up different keywords. Get creative.

Look up the keyword content creator. Look up the keyword UGC TikTok creator. Ask chat GPT to

make a list of different keywords that you can search if you feel like you can't think of them

yourself. You could literally put like short form video editor. You can put any keyword right

in there. And then LinkedIn is going to allow you to filter these. You know, you can filter different

opportunities. It can help you find different jobs. I mean, that's the whole point of LinkedIn.

In addition to LinkedIn, you can do the same strategy over on Google. Go ahead and go into Google

and type in UGC creator jobs. See what pops up. See what shows up in your city, in your hometown.

Maybe somewhere that's close by or you could put in the keyword remote and find remote

opportunities, right? So you can just go ahead and just start searching, right? You're going

to see a bunch of them listed. This requires you to do that active piece of the search.

Our sub-sack, our newsletter, what we do is we send these opportunities to you. So you're not

like having to be active in the search. However, I still want you to learn how to be active and

search these opportunities on LinkedIn and on Google. Now, there's creators that tell me that they've

submitted for Upwork jobs. They'll go on sites like Upwork and create a profile. They'll go on sites

like Fiverr and create a profile. I have no problem with that. Again, any sort of space or platform

that's going to allow you to put yourself out there and get paid opportunities works for me.

I will stay in full transparency. I've been around for a long time. There is going to be a

difference in the caliber of opportunities you get if you direct pitch a brand or if you go on a

Fiverr or an Upwork. There just is. If you go to that sunscreen company directly and you write

them a valuable solid pitch, you include a solid UGC portfolio that shows examples of your work.

Maybe it includes a case study from a past client. Whatever the case may be, that to me is always

going to land you a higher partnership than websites that you are like looking for opportunities

because then they're kind of, I just find that it tends to be a little bit cheaper when it comes to

bigger bang for your buck. So, if you're looking to make the biggest impact financially, I would

focus on the outbound pitch going for it yourself. Now, if you have a portfolio, you're good to go.

This is your resume. You need it. If you're listening in and you're like, oh my gosh, I don't have

a portfolio. I can't trust this enough without a solid UGC portfolio. You will find yourself getting stuck.

You need that resume to go out there and get those opportunities. Now, here at Sidewalker,

we can support you in two ways. We can either design that portfolio for you. If you want our design

team to do that, go ahead and submit an inquiry below. This is where our team build that portfolio

for you. And if you're a creator that is more DIY, if I showed you a portfolio, you'd be able to

replicate it, build it on yourself. You're just a visual learner. Then you may benefit from our

pitching a brand's master course. I actually have a secret code for you, $500 off. I will include it

below. Just use the code and you'll get $500 off our entire pitching program and we have a really

deep section on all UGC portfolios. So that is going to help you. Now, if you want to work with brands

as a UGC creator, you should probably sign up to their newsletters. You know, you can even create your

own email account if that's easier for you and sign up to newsletters of brands. But you're not

signing up guys as a consumer. You're signing up as a marketer. You're thinking, oh, they just sent

a newsletter on this. Maybe they need UGC on that or maybe they're launching this new thing. Maybe

they need UGC for that. So sign up with the intention of being kind of snoopy and seeing what is

happening on this brand behind the table. Also, you could set up certain Google alerts for your brands

that you want to work with. You just head over to Google and go to Google alerts and type in certain

keywords that you want in your inbox. It will give you a roundup of all different types of news

articles. Again, these are ways so that you can have your finger on the pulse and find out what

is happening. Now, the best way to find out about these type of opportunities you guys are through

word of mouth. So let's deconstruct this a little bit. PR people are going to be super helpful for

you. They're the gatekeepers. They know of these opportunities. And that's how we get a lot of

our opportunities on our subsets because I have these relationships with PR people. So they're

going to feed me opportunities and I'm going to feed them to you. If you guys build those

relationships on your own, even better, no PR people in your city get in with them. They are going

to let you know, ask me put on their list, ask me put on different, you know, UGC opportunity list.

You need to network and connect with PR agencies. And then also word of mouth referral and

introductions. At Sidewalkery Daily, we have a community of creators. A lot of you listening are

probably part of my inner circle community. I love you guys. Inner circle is amazing because we're

all in there. There's all types of creators and you could ask people for referrals and intros.

Oh, I saw you did UGC for this brand. Do you mind interviewing me? People are happy to share

when I feel like they're getting something in return, right? So it has to go both ways. But find

yourself a creator community. Make friends with people. Stop trying to do this alone. You know,

your network is your net worth. You want to be around people who can lift you, you know,

and bring you opportunities and say your name in a room when you're not there. Do you know how many

times I have heard of a creator tell me, oh, I can't take this job. I'm traveling or my kid or

this that the other, but they refer someone else that they know that's a friend. So you got to make

friends in this industry, you know, professional friends. They don't have to be your best friend,

but professional friends. You guys can refer each other business. So if you're serious about getting

paid work as a UGC creator, you're not going to rely just on one place, right? You're going to do

all the things. You're going to go on all the places because it's part of your business is the

research and building out your lists. And we're looking to pitch y'all anywhere from 10 to 20 brands

a week. You know, we're looking at 40 brands a month, maybe sometimes 20 brands if we're on a light

month or, you know, ideally even 80 brands a month. I know that sounds crazy and scary, but when you

have systems in place, you have your portfolio ready. It's just a question of building out your

list and getting the emails, pitching those people or joining different job boards and looking for

these opportunities like we shared how to do earlier. I hope you enjoyed today's episode. If you

did, make sure to rate, review and subscribe to our show and visit sidewalkerdaily.com for more

resources on all things influencer marketing and social media. Until next time.

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