Who Can You Trust for Senior Care? Pt 1

In a world where anyone can claim to be a senior care expert, who can you really trust? This month, Answers for Elders Radio debuts a new series of episodes by Trustcasters™, vetted professionals who are raising the bar in senior care. Trustcasters™ episodes will talk about what every family needs to know before choosing care for a loved one. From licensing to leadership, we’re pulling back the curtain — so you don’t get misled by unqualified, or even worse, unethical providers. This month, host Suzanne Newman is joined by Daphne Davis of Pinnacle Senior Placements and Ellie Brown from Chateau Retirement to start the conversation about the state of the industry. How do you ask the proper questions? How to you can you navigate this very complex journey of choosing care for a senior loved one?

Suzanne says, "What we have seen in our industry in many ways is tragic. Since COVID, from my perspective, seeing the anguish and the confusion in families has been overwhelming. People don't know if they will have Medicare tomorrow. They're confused about their Social Security. They're confused about their financials. As aging seniors start to fail physically and mentally, their vulnerability makes them even more scared."

Daphne says, "What I'm finding from families right now is a real a hunkering down, a pull within to rely on their own resources, their own intellect, doing their own nominal research, trying to educate themselves on their own...

"The journey of finding care — when someone can no longer stay at home or they're in a vulnerable position because of an illness or cognitive issues — having somebody walk alongside you is probably one of the most important things that you could do in the journey... It's very much like if you had children in child care, you had resources amongst your parenting groups, a church, your neighborhood, whatever it was that you reached out to each other. We're not even doing that. I'm very active in the church that I attend, and people know what I do, but they're not reaching out to me. And so the phone calls that I get now are to fix a situation.

"In the 25 years that I've been doing this job, I would have thought by now that [senior care providers] would have had a presence of an all levels, no matter what means or what community of care you choose. That our education would be high enough that our community would know more. They know less. And because people are withdrawing, because people are unsure about who to trust, they're making more mistakes."

Ellie says, "Well, I'm one of those people that's actually grateful for COVID, because it shook the industry up. So my recommendation is we can't stop now, because the shake-up needs to continue. In fact, COVID made us look at practices and operations, and care and communication, and not just infection control, but all the manner of assisted living, independent living, and memory care, and how we communicate and get that messaging out. Great...

"But now we need to look at the practices at a legislative level. As an industry level, what are the metrics, what are the policies? We need to grow up. We need to become more professional in our industry. Where other industries have so many metrics and protocols that would be followed, we just don't have that quite yet, in certain areas in our industry. And I'm not talking about the state, in the surveys, and the care. I'm talking about the cottage industry that surrounds senior living... the providers, the home health, the home care, but also the paid advisors. What does that mean, and what do we really look like? What do we stand for, and what are the highest standards? What is our code of ethics? And then drill it down from there."

When it comes to caring for older adults, trust isn’t optional—it’s essential. Learn more at