Who's Protecting the Soul of Your Company?

Ever felt like your team is moving so fast you're forgetting why you started?

This week on Create Magic at Work®, Amy introduces you to the Flamekeeper—a powerful Archetype of Change™ who protects meaning, mission, and memory during transformation. Flamekeepers aren't afraid of change—but they are deeply committed to keeping the soul of an organization alive.

You'll meet Layla, a nonprofit leader whose values-driven leadership helped re-center her team when evolution started to look a lot like erasure.

Inside this episode: 🕯 The difference between resisting change and protecting purpose 🕯 Why Flamekeepers are often misread as "too idealistic" 🕯 How this Archetype acts as a moral compass in messy transformation 🕯 What every leader should be asking before rolling out change

Amy also shares how Create Magic at Work® uses the Archetypes of Change™ framework in executive coaching, leadership retreats, and team development to move change initiatives forward with more alignment—and less burnout.

🎧 Tune in if: ✔ You've ever rolled your eyes at someone who "talks about the old days" ✔ You're the one constantly holding the torch for values ✔ Your company is in the middle of big change—and forgetting its roots

👉 Want to learn more about the Archetypes of Change for your organization? Visit createmagicatwork.net to connect.

Key Takeaways:

1. Flamekeepers protect organizational purpose, not resist change.
2. They hold collective memory, tell the founding stories, and anchor teams in mission.
3. When honored, Flamekeepers accelerate alignment and reduce resistance.
4. Their shadow side includes inflexibility and potential burnout from holding ideals.
5. Empowering them early in change processes can unify teams and preserve values.