Why Copy-Paste Business Models Fail in African Markets - Hans Nilsson

We discuss how Haptel has built a sustainable business model by focusing on making money rather than copying failing international models. Unlike competitors who withdrew from African markets after burning through capital, Haptel identified their true customers as businesses rather than end consumers, using data as their primary asset to create valuable services.

• Haptel provides multiple services including SMS business, food delivery, and retail
• Unlike companies like Jumia and food delivery apps that never made money, Haptel only pursues inherently profitable models
• The true customers are businesses, not end consumers
• Building on 20 years of SMS banking experience to leverage customer data
• Established an AI lab with 30 people focused on fraud detection and analyzing purchasing patterns
• Learning from "partial successes" like corner store messaging and POS systems
• Created Haptel Academy for in-house training of their 700+ staff members

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