Why creator Jorge Soto prioritizes YouTube Shorts over TikTok

Like many short-form video creators, Jorge Soto got his start on TikTok. But a year and a half after uploading his first video to TikTok in March 2020, he gave YouTube’s TikTok clone a try. “In two months, I gained a million subscribers, which is crazy,” Soto said in the third episode of the Digiday Podcast’s four-part series on short-form vertical video creators. Initially, Soto would repurpose his TikTok videos — skits and what he calls “storytimes” — as YouTube Shorts. But eventually he shifted to producing first for YouTube Shorts and repurposing those videos for TikTok. “I felt like, me as a creator, I was better off on YouTube because I had the access to long-form and the algorithm is a little — I don’t want to say it’s easier on YouTube Shorts, but it just makes sense,” said Soto. For example, his storytime format, in which he recalls a story from his life, performs reliably well on YouTube, and he’s able to see if one storytime video does well, then a similar one should perform similarly. But as Soto implied, Shorts is not the be-all, end-all of his YouTube strategy. Shorts are a means of driving viewership for his long-form videos. Those long-form videos bring in the bulk of the money Soto makes on YouTube, whereas through the YouTube Shorts ad revenue-sharing program, Soto receives five to six cents per thousand views. “It’s already a privilege to make money off short-form, so anything I’ll just take, frankly. But the way that I see it is short-form brings the audience,” Soto said.