Why Customer Digital Experience is Key to Successful Ecommerce — and How Search Functionality Can be a Game-Changer

In this episode of the Futurum Tech Webcast, I'm joined by Brian McGlynn, General Manager of Commerce Solutions at Coveo to talk about one of my favorite topics: customer experience. And in this instance, we're discussing customer experience in the ecommerce ecosystem.

Before we get started, some background. We've witnessed some major shifts in the last few years as it relates to customer experience. Customers are more savvy than ever before, they're more demanding than ever before, they are more impatient than ever before, and they have more options than ever before. The onus on brands is to understand and embrace this shift, and to position themselves to deliver top-notch, personalized, customer experiences at all times — and across all channels.

Of course, this is often easier said than done, and that's especially true when it comes to search functionality in ecommerce situations. So, what can brands do to ensure they are serving up the optimum digital experience, especially when it comes to search functions? That's exactly what Brian and I talked about.

Here are just a few of the things we covered:

• The current state of the customer experience when it comes to ecommerce
• The challenges organizations are facing when it comes to digital experiences
• How important search and product discovery for ecommerce are
• The different ways AI can improve the ecommerce ops and have adramatic impact on customer satisfaction
• How Coveo is helping customers capitalize on technology in order to improvetheir search functionality

And if you'd like more information on Coveo, visit their SAP store page here. You can also find Brian on LinkedIn here, and he's more than happy to connect and answer any questions you might have on how improving search functionality for your ecommerce operations can be a game-changer.