Why Dentists Need a Personal Brand More Than Ads | Dr. Tyler Hales

One dentist aren't great businessmen initially, right?

And so they need help but what they're doing is they're telling dentists

They're saying hey, let me take over marketing for you make these trending videos, right?

And what's happening is these dentists aren't actually creating a brand for themselves

They're buying the marketing teams

Because the brand is their brand is just pushing all of it through

So every dentist that's underneath this marketing team, they're just pushing the same brand for every dentist

Right, it's not you look at all and it's not actually building their own personal experience

Welcome to another episode of Confinement

When I first met you, I'm like this guy looks cool

He's got a bow tie on, he's got a mullet, you know, like he's just got class, he's got style

I gotta ask you, what is it that motivated you to have a distinguished look like that, a unique look like that

in the world of dentistry and just run with it on social media?

Yeah, growing up I was always into fashion, I like shopping and things like that

But really the biggest impact for me was actually my grandpa

So when I was in dental school and I was about to graduate, he was one that always set an example for me

So he was an anesthesiologist and what he would do is he actually got dressed in the morning in his suit

And he would drive to work and he would get to the hospital and then he would change into his scrubs

And he'd work all day, he would finish his day and then he would change back into a suit and drive home

And his whole representation was like, if I'm going to be the best, I'm going to look the best

And that was really what he recommended for me when he sat me down and when I was graduating dental school

And he told me that, that was his advice, he's like if you want to be the best, you look the best

And so that was the initial thought is okay, well what am I going to do to really stand out and be who I want to be

Because dentistry is kind of boring, you know, when you think about dentists, you kind of think nerds or you think about

You know, just kind of a...

Just kind of some scrubs that's going to dig into my mouth that make me go through hell for an hour

Yeah, so it's the way that I can really show my personality, right?

I love bow ties as something my grandpa was big into

And that's evolved into really being the bow tie dentist and then usually learn from branding what's important

I love it, you know, I love obviously personal branding, I'm a big personal brand guy myself

And for me, personal branding has totally changed the landscape of my entire business

Especially, and then we were just talking about this like for my own personal growth

How has personal branding helped you help your business and helped you personally?

Yeah, it's definitely the most important aspect that's really gotten me to the level that I'm at now with dentistry

At first when I joined my practice initially, I started taking over the marketing and I looked at all the different aspects

And I actually stopped looking at dental marketing because all of the marketing companies just suggested the same thing over and over again, right?

Paid per clicks, like we've got to get SEO, we've got to get your website

And to me that wasn't really the answer that I was looking for

I was like there's no way we're going to really be able to beat anyone else out with this type of marketing

And so I started actually looking at other aspects other businesses and what they were doing and really influencers

This was really when influencing started to take off and I was like, why are these people so successful?

Why are influencers like people trust influencers, right?

They ask for their suggestions no matter what they care about their opinion

I was like, what is it about these people that are so relatable but also so trustworthy

And it's really their branding influencers are amazing at branding themselves

Where people trust them and so for me, I saw that and I wanted to try to create that within my own brand

And so once I started getting into that right, it's about letting them see who I am

And they understand and then building that within the professional of dentistry really

That's so cool that what year was that when you started building your brand?

So this was like 2019 was probably when I really started focusing on my personal brand

Nice, I barely started in 2023, 2023

But I went all in, I went all in on personal brand and it was like I quit my regular job

Don't my brand, you know, but then that obviously we were talking about

The business has been just exploding as a result of me building my personal brand

Investing my personal brand and I'm personally investing in it, the company's not investing

And I'm personally investing because I see the opportunity

That's going to be outside because I live now and breathe as my own entity

Because of personal branding

So the opportunity opportunities just knock all the time

And I feel like that's what it's doing for you because we're meeting at masterminds

I'm sure there's collaboration opportunities and we can more collaborative opportunities every podcast you go on

Yeah, and I think like going all in just like you said is one of the big aspects of what's made you so successful at it

Right because most people don't want to do that they want to you know

Dip their toe in and kind of feel it out and be like okay, is this is this worth it? Is it working

And really it's not going to be successful and you don't see it you don't see it like you're like why am I building my personal

And then you'll get like your spouse but like why are you so ego centric just in front of a camera or whatever you know

And it's like no, this is like personal brandy is you know like it's not ego

It's like this is what it takes yeah, and and it's interesting like I've learned a lot throughout these years

And I think if you actually would go back in high school and you would tell people like hey Dr. Hill or Tyler Hales

Going to be right this big cosmetic dentist who's treating celebrities like no one would have believed you right

Because at that time like I I was very

Just like conservative like I didn't care to be you know the most outgoing person

I didn't need to be the life of the party. You know I enjoyed my friends and we kind of did our thing

And as we kind of grew this brand right it's it's changed definitely changes on who you you need to be and

Being this type of dentist like I love it. I love what I do. I love showcasing that I love being you know in front of the camera

More now than ever before

Because it is your brand and you're excited about that and you do have to go all and it's risky

But when you do it, it's passionate and everything you do is driven towards that

Now we talked about this and you're launching a course and you're like well my course is not going to be a traditional dentistry course

My course is going to be how to teach dentists how to brand themselves

Which is a course that's never been done

And a lot of people if you talked to dentists

Five years ago they'd be like that's the most useless course ever

Now you tell dentists I'm launching this course. They're going to be like I'm buying that course

Because they need that course. Yeah, they're going to be extinct

This course needs to happen for dentistry right the what we're seeing trending within dentistry is all the marketing people

Honestly, there's a ton of money in dentistry like if you actually look at a lot of

Marketers sales people like they're all trending towards dentistry and getting involved because

One dentists aren't great businessmen initially, right?

And so they need help

But what they're doing is they're telling dentists they're saying hey, let me take over marketing for you

Make these trending videos, right?

And what's happening is these dentists aren't actually creating a brand for themselves

They're buying the marketing team's brand

Okay, because the brand their brand is just pushing all of it through it

So every dentist that's underneath this marketing team, they're just pushing the same brand for every dentist, right?

It's not unique at all and it's not actually building their own personalized brand

So what my idea in this course that I'm going to create is how to take it individual and

Change the mindset around dentistry and create the brand for themselves

I love that

Now

Before the cameras before all the clients what

What is it that drew you to dentistry? Why don't you do anesthesiology? Why don't you do?

You know some other medicine. Yeah, so I actually wanted to do anesthesia

All growing up my dad was an anesthesiologist my great my grandpa was an anesthesiologist

So I was going to follow in their footsteps

I loved the idea behind just the medicine and how being able to help people

And when I was in college, I finally actually started to think for myself and be like, you know

What am I actually passionate about and it wasn't that my dad or my grandpa pushed me to do this

It just I love the idea of like

Kind of being a legend and then like following in the footsteps of my my family

But when I thought about it, it was like that wasn't interesting to me

I was only doing it because of that idea

And so when I went and researched all the different professions within like medicine

Which I enjoyed medicine. I knew that's something I wanted to be in

Dentistry was something where you're working with your hands

You're working with individuals you're creating relationships and that was really important to me

I love to learn by doing things. I love working with my hands

And so this profession really just kind of fell into my lap when I figured out this is exactly what I wanted to

You know, it's uh

I mean I of all the medicines. I feel like you know

But you specifically went into cosmetic

Which is it I don't know is that next to two years

So with cosmetics is interesting

There's not really a specialty within cosmetics. So technically every dentist can say they're a cosmetic dentist

They don't need additional training to do that right

They're trying to push now that there is going to be additional training that needs to be done to have the title of cosmetic dentistry

Right, like you you have to go to special training if you want to be an endodontist or an orthodontist or peridontist

These are all specialties and it's a certain degree that you get from it

And then an oral max of failure surgeon. It's like another four years

Yeah, four to six years right

So you've got to have all this extra training to be able to get that and to be honest

I see it as a problem because

The problem is we're seeing a ton of dentists now just doing cosmetic dentistry without really the right training one

And I think it's a disservice for our patients, but also disservice for dentistry

There's a ton because there's a variance in veneers now you see somebody like oh he went to a cheap doctor

Yeah, and unfortunately I see it right like I've become known to like be the fixer right

I have to go and fix all those problems

From what other dentists are doing

And so again with my courses like I want to help these doctors understand real cosmetics and how to take and level up

Of the expectation to where the cosmetics is you know, just as it becomes the standard

You know instead of kind of a poor quality that we get

Now I want to talk about a topic that's near on my heart

Near on your heart, and that's insurance

A lot of people aren't happy with insurance. You said something about insurance

Earlier today, and let's just dive into insurance

What are your thoughts on insurance? Is it helping the American consumer uh the general Americans

Out there who have dental insurance?

Is it worth getting and

You know

Can you use it on on veneers? Yeah

So that is one of the questions I get asked the most is can you use my insurance

Towards the veneers right or cosmetics

And the answer is no no like there's no way any dental

We got us of what insurance you get regardless of what insurance you have I've yet to see

Insurance company that does have money towards cosmetics

Now there the problem is that a lot of dentists will be what's called in network right with these insurance companies

Now that insurance company doesn't cover cosmetics right so that they say well we don't cover nothing's gonna go to it

But what they're doing is they're saying but as a dentist you can't charge whatever you want you have to charge what our fee is

So some dentists right are stuck charging five hundred six hundred dollars for veneer right when the lab costs to get really high end cosmetics

Is anywhere between like five hundred to a thousand to maybe fifteen hundred dollars just for the lab costs right

So that means that dentists are having to go to China and get some cheap cheap veneers just to be able to cover that cost right so

Insurance

Honestly, I think is a huge disservice to that's a one off veneer if they broke it too. That's one off right

That's not and at the end of the day insurance if you buy insurance dental insurance right you put all this money towards it

They're only going to maximize usually about a thousand dollars towards your treatment

So let's say you need a crown at the end of the day

This year you pay dental insurance every month right well that crown is worth it cost eighteen hundred dollars

You know to get it done, but insurance is going to cover a thousand dollars

So their coverage doesn't even always include what an entire

amount of treatment plan would be and

That insurance companies they have an increased that amount. It's been a thousand dollars for like 50 years

Right so inflation right everything's going up, but dental insurance is refusing to

Actually put any more towards what your coverage would be

But they're charging you more each year to cover their so we

Feel inflation with our insurance costs

But they don't adjust for inflation to their yeah providers. Yeah

So and you're seeing more and more dentists where

They're leaving they're going what's called out of network right where they're stopped going in network

The problem is dentists that are in network. They're getting

The fee that insurance company is demanding for services of general dentistry like a filling or crown is so low

That dentists are having to over pack their schedule just to kind of get by you know what I mean and so

It really for the patients if you're going to someone that's trying to pack you know

30-40 fillings in a day like I wouldn't want that on my mouth

So no one wants that so I would rather pay more

Get the service and get a filling that's going to last then try and like get just the cheaper option

30-40 filling some dentists are doing a day. Yeah, that is a brutal job

Yeah, so out of dental school. I went and worked out of a medical office

Um, and you had to do that you're only getting paid $50 per filling

Right and then people would come in and they've got a full mouth of cavities because they again haven't seen the dentist and forever

And so we're filling that

Schedule full and we're just doing ton and ton of filling so

Initially, I was just doing extractions fillings all day long

Fine. Yeah on a bunch of people in

Long Beach in the ghetto. Well, this was this was over in Colorado

Yeah, and I loved it honestly I learned a ton and I tried to be as

Create the care that I could right?

Like I tried to do the best work I could and I learned so much

Being able to do that at that time and I learned that's not the way I wanted to do it the rest of my life

I wanted to do it differently

And that's really the stepping stones I've taken me toward. I've created what I've created this brand for

What's what's your vision with the bow tie doctor like what what do you envision with it? How is this bringing impact dentistry?

And you know your overall growth strategy

Yeah, I want to represent

I want to be a representation for dentistry, right?

I think that dentistry has a bad

bad wrap right when you think about your dentist

Everyone's like well pain

bad smells usually a fish tank in the front office, right?

And usually not nice the offices aren't that great. So

I want to really change the mindset behind dentistry because what we do can actually be beautiful and can actually make a huge impact

Right like yeah, getting your cleaning can actually be a comfortable and enjoyable experience

Ah, I don't know about a thing you mean comfortable and enjoyable. How do you do that you put like Netflix on or something?

Well, yeah, so we have TVs now, right? We have blankets. We have

You know, there's new machines that aren't as painful where you're having a scratch and claw and poke your gums, right?

There's different topicals or numbing agents that we can use that aren't shots anymore

That we can use so there are processes that we can use to make it enjoyable and not have to be just that terrible experience

You know every cleaning I've ever done has not been fun

I would love to be just you know chilling numb watching Netflix

But the sound alone is like

You know annoying. Yeah, um, we just actually interested to say that yesterday

I went bought some Apple headphones right and the idea is right you've got noise canceling headphones now

Okay, there's so much new products out there that like again, we don't think about these things right people hate

People fear dentistry because of sounds and pain, right? So if we can eliminate sound and pain. Well, how does that experience also change

King changer. Yeah, so exactly noise canceling headphones, right? Okay, blankets comfortable chairs

Yeah, just the way that we kill yeah, Netflix, right? So all these things we can create this process

Where it's not the same thing that we've had for the past 50 years. That's awesome. That's awesome

Now what was your when you when you were a kid you did you decide like

I know you're thinking and you wanted to be a

doctor in medicine

And was there a moment that sparked your your love for helping helping people feel more confident

Um, I mean, I've always

enjoyed like leadership as a kid like so I was big into sports

And always being like a team captain and like what and helping other kids grow and helping develop right that was always a huge passion of mine

um, and I think that that just kind of

Continued into my professional career where when I started doing dentistry

Filings are fine, but no one finishes the fillings like that's the best experience I've ever had

And like I feel so much more confident because this feeling is done right

So when I started doing cosmetics and I saw how it changed people's lives

Like these are the stories that uh

That I have from like when someone started with me to like a year later and like their business went from like

Struggling for five years to all set in doubling and booming right in one year

And not saying it was all due to the fact of the smile transformation

But they come back and they go my confidence and

The ability to go speak to people and sales like is life changing

And that was one of the factors that just completely changed it right um

And the psychology behind okay, what does a smile do for people if you

Or having a bad day and you just smile right it does it changes the chemistry within your brain within your body to spike

Certain things to give you confidence to give you happiness joy right um and so

When people smile more there is this

um

There is a chemical balance that really changes, you know who they are and so

The more I learned about it the more and like

Impact I could see that I could bring when I'm able to give these beautiful smiles and the artistries behind it

Like that's where I love getting crafty and like

Doing all these little things to make it look real um and to be able to change the look that the people can have in their lives

Artistry I'm gonna dive into that. So you're saying how much artistry is really involved in veneers

I thought it's like you send it to the lab they give you your veneers you pop them on like do you got to be an artist to do that

Like where you are your veneers better than the next guys like how do they differ? Yeah

so

Right again with dentistry

Cosmetics always been where dentists didn't really have a say and in much of the veneers

They would send a case to the lab lab designs it the lab does what's called a wax up

Sends it back

Dennis will prep the teeth and then send it to the lab to then design the veneers and there's not a lot of communication on like

What is actually needing to be done?

We get them back and we see them

So early in my career I did the same thing I sent it to what I thought at the time was the top cosmetic labs

Which they say right and I would try to give them feedback on like here's what I want

But I get the cases back and they were never exactly what I wanted

It was always kind of if you looked at all the cosmetic dentistry everyone was doing pretty much the same thing

There was no variety

And so I finally wanted to make a change I was like this is not I'm not happy with what I'm getting and I need more control

And so I went and found a ceramic

His name is Daniel Yang and we started to work together and I was like Dana

We've got to do this differently

And so he showed me how porcelain works

He showed me how he makes every veneer

And then we looked at the natural teeth and we pushed the limits on how do we create

That natural characteristics but do it within porcelain

And it's not just a one block one color thing. It's actually layering

Hand layering porcelain to get that that depth and that reality to it

But it comes with a knowledge between a dentist and the ceramist and so for us that's really what makes

Me different than everyone else and why we've been able to grow so quickly is like

The attention to detail but also the effort that we put into making our veneers better each and every time

So now Daniel his lab is actually next door to my office

We've created this process where it's just so unique and different than anything else being done out there

That's so cool

So then your your veneers are better than the next guy. I mean, that's that's the goal like I strive to be the best cosmetic dentist in the world

And my veneers need to represent that

And you're the coolest personal brand in the cosmetic dentistry in the world

So, you know, you got to match up to that. Of course. It's all got to match

Um now can you walk us through the biggest turning point that led you to building your own personal brand

biggest turning point

Um, and hopefully the audience doesn't need a big turning point like maybe this this episode is enough

Yeah, I mean, I think it came down to a mindset to be honest. There was

I really was loving cosmetics

But there were still like doubt in my mind a lot where

Where I felt like I could become somebody right I always felt like there were better cosmetic dentists out there and

I'm still kind of new and I'm young, right?

And I finally like realize like just switch that right take away the words of like oh, I'm anxious

I'm young, I'm inexperienced and realize that like I'm as good as I want to be and as long as I believe that right

And to be honest, I remember um, I did

uh, this celebrity Madison LaCroix. I did her teeth. I remember going to work the day that she was coming in the office

and

We'd done a couple big big name people before that

But I remember walking on my front door walking to my car and I was like

today is

The I thought to myself like today is going to be the first day of the rest of my life

Like and that was the first time I soup I felt super confident in like who I was as a dentist

And that what I was doing was incredible, right? And maybe it took seeing a celebrity to kind of

Change my mindset

But the reality was I was creating that for a long long time and she finally saw that and that's why she came to me

But I as soon as I changed that like really started booming because I finally felt confident myself

How she find you was Instagram? Yeah on on social media

Um, but again, it was the branding celebrities are finding you. Yeah

So were she driven from LA? No, she's from South Carolina. She flew in? Yeah, she flew in from South Carolina

Fluent and then you how many vineyards did she do so we did 20 vineyards on her so we did top and bottom

Uh on on her and really turned out yeah, yeah, it's a big one. Yeah

Yeah, it was fun to kind of work with her. She's an incredible person and you know the same time a lot of pressure

Like you know, she's on TV. She's a beautiful girl like you don't want to screw it up

And I think about that with all my patients

I want them to have this beautiful smile and you know the details we've put into her vineyards

You know that was an exciting day because I was like

Okay, like I got this right and that was the confidence that I needed in myself that

pushed me to really focus on myself and my brand

Now we talked about something that I think the audience to know about which is the impact

That COVID had on material costs and this is across the board in every industry

But how much have we seen material costs go up in the world of industry in the last five years?

Yeah, COVID COVID is rough. I mean it's rough for everyone, right?

I remember I was on a ski trip with my family

And we're literally driving back and I'm getting messages about

everything breaking out and

They're basically saying like we're

Every medical office has to close down

Right, and I'm like man, we are in big trouble

Because we had the unknown of what we were supposed to do and how long we were being closed for

So literally came back. I think we got back on Sunday and like Monday. We closed like with COVID

and

We were closed for a long time

And it was crazy the dental in the dental world our supplies went up for X

Like there's things that like at the time cost the dollar are now close to like five six dollars a piece

And it's across the board nothing stayed the same after COVID and to me I think they're

Yeah, everything good went up in the world, but at the same time it's like people took advantage of that opportunity as well

I think that just like

They're like okay great now we can push everything up and

And that hurts us because how do I try to give my patients what they want without you know

My goal is not to increase my fee my goal is to always be affordable for as many people as possibly can but when

The underlying cost source then everything else has to go up

and then that spiked also

employee pay so after COVID the dental field especially

for whatever reason

A lot of those employee payments went up so we paid them a lot more to do the same job

And I love my staff. They're the best in the world and my goal is always to have them be successful

But it's tough when you're trying to how do you do both right? How do you make it affordable to patients

But also supporter staff and you know, I don't think

veneers are affordable

Like the good one is not that affordable. Yeah, the good one's definitely right

Like if they break a tooth and they got to get a veneer

Is that is there a difference between a veneer in veneer quality if they break a tooth versus the veneers that they put in for

Not for me. So again, there are some doctors. They'll be like okay a crown's gonna be cost different than a veneer

Right or an online. There's always different aspects to it

I but insurance covers the one veneer

Well, they they'll cover a crown, but they won't cover a veneer right now

The difference is a crown covers the backside of the tooth the veneer covers the front side

But it's both made of porcelain. It's both the processes exactly the same

So why why is it a one over the backside?

Yeah, so like it covers the whole tooth so the inside of the tooth as well as the front side

Okay, so veneer only covers partial of it

but

You know, I think

You know at the end of the day

What is affordable right? I think that's an that's an important concept because

You know is a Rolex affordable. No, but how many people have Rolexes?

Right because Rolex does a very good job at branding

Yeah, I mean, it's affordable if you get it from Rolex

Well, because people want a Rolex or Rolex is not a watch

Okay, in reality you're spending hundreds

Potentially tens to a hundred thousand dollar on a on a timepiece, right when you can get one

Walmart if you want

But why do people want Rolex and why do people spend the money to buy Rolex? It's because

Where Rolex has branded themselves as is it's like this accomplishment, right? So like

And I felt this when I opened my office I was like, okay, I feel like I need to go get a Rolex because we work so hard for this like

That's that's my goal, right

And Rolex has done so well at doing it, but people

Can go and afford a Rolex because that's what they're it's accomplishment

Something that they put their money towards and they want that so if it's a want then they're gonna go and find a way to make that work

Now let me ask you

What did it feel like when you when you emotionally had to walk away

From your from your partnership and then you had to go solo yeah a lot of people especially because this is entrepreneurship show a lot of people right now

are struggling with their partners

And they're like do I go solo should I go solo

Should I stay in this partnership?

Or this bad marriage or whatever it is like what's what did it feel like to go solo?

Yeah, that's one of the hardest decisions I ever had to make when

When I joined something I want to be all in the reality and and when I make a commitment

I want to make sure that I fulfill my commitment. That's that's you know

I like to live up to my word and that's important to me

And the partnership was great for me for a while

And things slowly began to change right like I really wanted to focus on the branding of the business

And I wanted to focus on the branding of myself

When that differs and all of a sudden

Your partners don't really care about the brand of the business right then how am I supposed to grow that you know

There's limitations within

When partnerships don't agree and if you're building a personal brand like

Unless he has partners on the bowtie doctor

Yeah, right. I mean yeah, so I had expectations for myself

And I wanted to exceed the seed those and there's money and time that I wanted to put into that that weren't

You know that that resources weren't available. They weren't willing to put those resources. So

You've got to decide

Whether it's how good it is for yourself right

And me leaving that partnership was the best decision for myself. Yeah, you went

Yeah, it just and to be honest when I was finishing up on that partnership

It was it was hard that like I've actually been reading my journal these last couple

Since the beginning of the year that from two years ago of like that experience because I want to remember like

What was my mindset going through all this and journal every day? I journal almost every day

How long so usually only like maybe 15 20 minutes

So I get up my schedule. I get up at 4 30

Wake up. I go meditate and I and then I journal and I read my Bible

And then I get ready for my day and go work out. I think that your good morning routine is so important

Yeah, right now. I'm not saying everyone has to wake up at 4 30, but

You've got to have a system that works for you that gets you ready for your day

And whether that's morning or whether you're a night person, right?

There's got to be consistency there

Otherwise, you're just living life and you're going through the motions

Yeah, and I I didn't ask you, but is that your morning routine wake up 4 30

Do your Bible reading do your journaling

Do your workout then go to the office? Yep, so I do that every single day. I can't tell you honestly

I can't tell you the last time that I miss the day of doing that

so every day of work that's

That's important for me to start my day

Morning routine is clutch for me. I have to have a morning to now

And I'm I'm updating it all the time. I'm like always studying stuff like what can I do like today?

You know

I I dip my face in ice water. Yeah, that's awesome

And then I was reading the benefits of doing that and like I just added out like oh that's a quick one

Yeah, like 10 seconds. Well, it's hard like so I used to get a bit like 5 30, right?

Yeah, you know, I got up at 4 32 and and it's funny because I had a long morning

Add a as I add things to my schedule my morning routine. It's like it gets early and earlier

Yeah, and so yeah, I mean

I still don't have enough time to journal and and you know

I'm on a Bible study while I'm doing a bunch of other stuff

So I'm like there's a live Bible study. Yeah, I'm attending, but it's not focused dedicated

Bible reading. It's hard to do everything, right? I think

You've got to find what's really impactful in your in your own life

And then really set make that time for it

And then when there's other things that you want to do, right?

And like you said try something new add that to it or take away and give and give and take with what you see is working

Yeah, I would have to incorporate a night routine where I prep all my morning stuff like the vitamins and the protein shakes and

Yeah, that's it's funny you say that because I that's what what I do later before bed

I get get up get my blender out get my pre-workout my protein shakes everything's on the table

Right before I go to bed. Yeah, so that because that'll save me the time in the morning

Yeah, it saves you honestly like 15 minutes. Yeah, that's what I that's the time I need then I can incorporate journaling

Yeah, there it is. Yeah, so that's what I got to do. I just realized that

Now my morning routine go faster. Yeah, no, it's true. It's you the morning you can't waste time

Yeah, I'm literally like there's my gratitude journal. Just oh, I didn't have enough time

Yeah, well, and I think it's important to go back and read it

Right, yeah, I kept I keep a journal for a long time

But I never read it and then I was like well, what am I learning then

And I get my kids can read it in the future

But no, if you don't look back at the last year then what are you learning from and so I've really taken the concept of like

Looking back and and learning from everything I'm doing and then how do I improve each time if I get better

One percent every day where are you gonna end up after a year? Yeah

Yeah, you're right now a couple questions

I have for you. What's a personal goal that you have for yourself a family goal you have for your family got four kids

And a business goal you have

Yeah

That's a good family goal

My goal for my family is actually I really want to travel with my kids

I really want them to see the world and so my goal is to do you know

Take them out of the country at least once a year

Have you done that ever? Yeah, we took them to New Zealand last year. Okay. We lived in a van for two weeks

And his best trip ever I've ever taken like best experience and my everyone always says you took four kids in a van in New Zealand for two weeks

And like honestly, I love spending time like it's like it's

My life, right? That's what it worked for. That's what I do

And like to give them that opportunity like we had no one watching TV no no shows

And they never once asked for it right and it was taking us out of this orange county bubble and putting us in this environment where

We spent time together

But they were so involved in like all the little things that we were doing and it was so intentional

And it was amazing and like the time we were spending that two weeks was just credible

And I felt like so impactful for them and we worked on things we worked on every day. We talked about our hails values

Right, so what does it mean to be a hails and what kind of person do we want to be when we show up and

You know, these aren't conversations that we get to have every day when school and sports are going on

And so now we refer back to that of like hey, you know

Are these decisions you're making or the hails values?

And so it's taking the time to get away

To be able to like really prep for the whole year and what we want them to be

That's you know, that's beautifully said and

How often do we talk to our kids about their values and like what's it mean to be?

You know your legacy name and that's like that don't know me like I need to do that more

Now like I always say this and I told this to you earlier in the you know like

If anyone's been benefiting from this podcasting, it's me like I just I just

You know, I'm receiving mentorship. I'm receiving, you know wisdom from another father and parenting's hard in Orange County

We're in a bubble and our kids are growing up, you know a fluent you grew up

Anesthesiologist so both parents you come from a lineage of anesthesiology

Basically grew up in abundance. Yeah, but you could turn out great

How did your family keep you so grounded and how are you keeping your kids so grounded?

Yeah, my parents did an amazing job. I mean parenting is hard, right?

And I think all of us parents think we're doing a terrible job for the most part, right?

We're always like oh, we're screwing up our kids

And what I realized is like our parents are just doing their best and

I really did look up to my parents

They did a phenomenal job just loving me and like supporting me all growing up

And like you know putting pressure on me to like they succeed and to work hard and you know

They made opportunities where I could play sports and I learned teamwork I learned leadership

And my dad I remember a lot of times

At least once a year not a not a time, right?

But he would sit me down in his office like hey, let's talk. Let's have a chat, right? And

um

He just really would talk about life and like what's important and I just love those meaningful talks like it's just the time he spent

uh

really

Trying to help me evolve and grow up

With the idea of like

Having an idea of a legend, right?

Becoming a legend and

Making sure there's a legacy behind

Hales or our family and

Respecting

You know my elders and my grandparents and like seeing how hard they work to provide this life like

I saw the hard work that they put into giving me abundance, right?

Um

And I wanted to give back I wanted to create that for my kids and so just their example

Uh has allowed me to

Become hopefully an example for my kids that hopefully they turn out well. Yeah. I mean, I'll tell you out

They definitely see me working

They see that happening and

But they see because I you know, I get to work remote and

As a CEO I could I'm on the I'm on the go. So

I'm one of those parents that's hyper involved in all their sports and activities and in between you know

Recruiting calls or business development deals. I'm just involved in every single sport. They're in I like to be like involved like

They're in basketball. I'm playing back. They're in a basketball league. I'm in a basketball league

They're in jujitsu. I'm in jujitsu. Yeah, your hobbies are their hobbies. Yeah, like every single hobby they got

I got you know, they collect sports cards. I collect sports

You know, go to basketball games together, you know, like so I'm in the weeds with them. Just like I am in my business. Yeah

Uh last question for you

When you're in front of the pearly gates

What do you think God's gonna tell you

Um

I hope God says, you know, that good and faithful servant, right? I hope he sees that I'm just

Not necessarily a puppet, but I'm here to serve him and to do his work

I I always and I try to always think you know, what does God want me to do and how can I impact his children here on this earth?

I think I

I strive to think about, you know, Jesus Christ in his life and like he served so many people

and was hated for it and

uh

All he did was just show love and kindness and charity and

So it's easy to get into the mindset of comparison and uh

You know anger or these things that put people down. Yeah

Um, but when we realize, you know that we can

If we're just let God take the reins and control our lives, you know, we will always end up

Better than we could have ever imagined

And so I just hope then day he says that I good and faithful servant, you know and well done

I love you

Hey, Tyler, you've been an absolute blessing to have on the show. I hope that you hit everything on your goals

Um, I hope God continues to bless you

Abundantly beyond measure. You're an inspiration to many if people want to connect with you. How do they find you?

Yeah, so

Instagram is I love Instagram. I'm always on there. Uh, so you can DM me

Dr. Tyler hails just at dr ty le r a j le s

And you can also look at my website. So hailsesthetic.com

That's my my business my dental business um

Come and see the smiles that we give there and uh, but at the same time just I love chatting on Instagram um

And uh communicating and creating friends love it guys that especially here in the medical field

Make sure you check out doctor Tyler hails. This guy is crushing social media as a doctor

That some of the most boring work on the planet but the most needed work on the planet god bless you

Thanks for tuning in guys. Thank you

You

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