Why Founders Need to Focus More on Sales and Marketing

Harvard Business School senior lecturer Mark Roberge argues that every aspect of being an early-stage founder involves sales. But many founders lack an understanding of how to incorporates sales into their ventures. Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in early on? How aggressively should an executive team align sales with customer success? In this episode, you’ll learn how to hire for early sales roles, design compensation, and lay a strong foundation for a growing sales team.