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Deep Riches with Brenda Turner — Why I Don't Use AI…AT ALL. Machine-transcribed; use the interactive transcript above to jump the player to any line.
Well, hello there, you litter covered alien in today's episode. I wanted to talk about AI I don't use AI for for my life's work. I don't use AI basically at all There's been a few times here in there where I use it to get out of sticky territory with my website stuff and even then I've been very underwhelmed at AI I'm not an AI hater arbitrarily. I don't hate AI for no reason. There are many reasons to hate AI And I'm gonna just talk through why I personally can't stand it why it doesn't touch any of my life's work and Why I'm absolutely just disgusted with AI and the way that it's used And this is not a judgment if you use AI for life's work And this is just me as somebody who's you know a business educator and somebody who's out here Helping people to grow their business online. I think one of the most Risky moves that business owners can take right now is leaning into the AI nonsense I'm just I'm feeling like this is a pivotal moment and
in our society and in our world and there is a major fork in the road here And the major fork in the road here is are we gonna are we going to act? We yes to giving our brain power away to this machine called AI Or are we gonna actually say no? No, no, no, no, thank you. I'll continue to use my brain I'm not gonna delegate brainstorming because the process of brainstorming is where the magic happens I'm not gonna delegate Using my brain power in my creative process because that that process of using my brain power to think up ideas To write To formulate a headline It's not arbitrary So the process is just as important as the outcome Especially when it comes to making money the process is just as important as the outcome It's just as important for you to think through your webinar and what you're gonna be putting in there as it is the outcome of the sales as a result of that
webinar and Claude and Chad GBT do not have the answers I'm gonna try so hard to not swear in this episode, but I cannot I cannot stand the bandwagon of AI being touted as a panacea when in fact it's poison that's actually going to And is already hurting the ability of business owners to think critically And it's getting in there and robbing people of their ability to the creative process is such a precious precious precious tool that we must sharpen on a regular basis So for instance writing emails I Will never ever give that to Claude because that's a thinking process and it's just as important for me to think through an email and write it out and Get it to you hand written hand written by me as it is whatever results from that email being written just like I have a quick story to tell you just
I didn't expect to tell the story but I'm gonna go and tell the story. I was recently dating a guy and I love poetry. I'm personally a huge fan of poetry He happened to find out that I like poetry So he sent me a poem one morning and I could tell that it was written by AI and I said did you write this? And he said I put I put like 20 minutes of effort into using Claude to write that poem and I mean Like you didn't write it right like you didn't write it You mean that you kept putting in a prompt and a prompt and a prompt until you got a poem from Claude that you thought sounded good And then send it to me and he was like yeah, and he didn't see anything wrong with this He thought that was acceptable And I'm saying it's the same thing with God damn emails So if you assume that you're opening an email from somebody who's putting some thought into the thing and it turns out They're just putting some slop into it and into Claude or chat GBT and sending it to you What does that do to your feeling about that email?
It makes it slop. That's the word slop the energy behind the word slop It slop is anything that's devoid of human emotion and AI it's it's devoid of human emotions So that poem that that gentleman sent me was slop as was the The the basic Attitude behind it instead of putting some thought into just writing me a simple text You know putting just a little bit of thought into something He found it totally acceptable because his brain is rotted from however many at this point I think he's he's been deep into the AI situation. It's part of his work Turned out he actually uses AI and awful lot and he just thought it was there was absolutely nothing wrong with him sending me a poem that he didn't really write And it's not the thought that counts The thought doesn't the thought behind Taking such a lazy action as to putting a bunch of props into Claude
He honestly probably was embarrassed and he did know that it wasn't a great move But he didn't expect me to figure it out Same thing with people sending their their bullshit AI generated emails And you think nobody's gonna figure it out and then they do figure it out and then guess what Here's the risk that you're taking as a business owner when you're using chat GBT and AI and all this All of this bullshit AI Slop in your work and people find out that you're not writing your emails and you're putting a bunch of shit into AI and sending it off and wasting their time They're not gonna open your emails anymore If people find out that for instance, I'm seeing many YouTube channels that are in part They're kind of AI generated Nonsense and people are raising their eyebrows saying is this channel AI I you know and nobody wants to watch it news flash nobody wants to watch an AI robot nobody wants to read an AI email
It so the the if we think this through logically, I'm gonna try to make this not sound like a crazy rant but if we think this through logically I'm hold on let me take a second here and just let you know why I'm so passionate about this I'm passionate about this because I'm seeing That people are normalizing using chat GBT More importantly, I'm seeing a lot of business coaches talking about the use of chat GBT For things like getting more sales in your business and it's absolute utter bullshit So they're telling people who don't know any better That you could use chat GBT to grow a YouTube channel You all you have to do is combine your chat GBT prompts and do a bunch of prompts and this and that because it's trendy right now This is a trend right now. I'm even seeing um Amy Porterfield had a guest on her show that was saying that you could Delegate 100 you can get 100 AI employees into your business to do all this work for you and
It's absolute bullshit. You can't Do you think your customers want to talk to an AI bot when they need help? No Do you want to talk to an AI bot when you send an email for help? Do you want to talk to an AI bot when you're trying to figure out if you want to buy a course or program? No You want to talk to a human being? You don't want to watch the AI slap on YouTube. You don't want to read the AI emails You don't want anything to do most of the time I'm guessing with AI. You don't want an AI version of your coach Don't worry. You can have access to me with my AI bot You don't want it. I don't want it nobody wants it Nobody wants to click on the goddamn star. That's in every single app right now. I don't need a summary An AI summary of the YouTube video that I intend to watch right now. There's now an AI summary under every video You can click the stupid AI icon and get an AI summary of the video that so that you don't even have to you don't even have to watch anything
You don't have to think don't worry. Let us do the thinking for you I'm not a tech hater. I don't hate technology. I've embraced every technological and advanced Of my entire life basically. I'm a millennial for crying out loud I was around during the rotary phone and consent tape and CD player and I've been around through the iterations of online streaming and Napster and Spotify and all of the things and social media and Facebook and my space and every iteration of technological advancement I've embraced most all of it I see a huge value in technology and technological advancement I do not see the value in abdicating responsibility for thinking process most importantly, I do not see the value in cutting out and bifurcating the creative process the thinking process the doing process I understand the value of giving AI those repetitive tasks that maybe you don't want to do anymore
if for instance if you're financier you got some spreadsheet stuff and you want to delegate that to AI that go for it It's up to you go for it, but I'm even saying program or friends in mind Programmer acquaintances who are saying it's absolutely dog shit The AI coding is dog shit It's terrible and it's not even doing those things that it's supposed to be doing well and and yet we're being sold over and over again by The tech giants that we need to embrace this thing that This is the future if you don't adopt it you'll get left behind if you don't start using AI to think about Your offers if you don't start using AI during the brainstorming process if you don't start folding AI into every little corner of Your life if you don't start using AI to think about what you should do with your time if you don't start using I add a brainstorm you're not going to be able to think up good ideas, which is absolute bullshit So here's why I don't use AI number one. I enjoy the creative process. It's not brainstorming if you're literally not thinking up the ideas
If you're putting a couple of prompts into chat GPT and You're Calling it brainstorming. It's not brainstorming. This isn't me arguing with you by the way And if if you have different opinions about it, I'm I'm all for it You know you can have your opinions you feel free to have your opinions, but I'm saying the process is just as important as the outcome Just as important for you to write the damn email as it is whatever outcomes come from the email So I don't want to delegate my thinking process to AI, but I also Having an open mind and wanting to really understand AI over the past couple of years I've given it a couple college tries and say okay. What's the actual utility of the thing? I've watched multiple YouTube videos From AI quote unquote experts trying to sell me on the goddamn thing and all the stuff that it can quote unquote do Doesn't only do all that much For instance one one AI expert I saw said you can Build this AI bot to schedule out the such and such and remind you to send a text message at such and such a time
We've already had that we've already had that We've had task lists. We've had little reminders in our phone for years now Over I think it's been over two decades that we've had reminders on our phone Or calendars for crying out loud I saw another person saying a business coach saying you can put a couple prompts into chat Gbt and ask it what you should do to get sales today utter Nonsense It's utter nonsense. I'm sorry to yell in your ear, but it's utter nonsense You can't Pop a couple prompts into chat gbt and ask it how to get sales today and Get some revelatory Information about how you should be getting sales today chat gbt. It's not chat gbt. He doesn't have the answer sway Chat gbt doesn't know how you're gonna get sales today. You know how you can get sales today if you If you sit down with a pen and a piece of paper and ask your own brain. How can I get sales today? Not only will you get the answers to that you will have been sharpening your thinking skills
create a critical thinking actual brain storming Getting the frontal lobe firing getting the dendrites connected getting all those beautiful Neurochemicals swimming around in your brain Don't even get me started on the AI generated thumbnails that nobody wants to click Nobody wants to click the AI thumbnails. Nobody wants to watch an AI generated YouTube channel I could go on and on but another reason that I don't use AI is because it's an outer waste of time It's an outer waste of time. It gives you the illusion that you're doing something But you're actually not really doing anything So if you wanted don't take my word for any of this if you want to run an experiment And see what I'm talking about is actually valid You can do a week with no chat GBT and track your output Whatever the output KPIs you want to track and then you do a week with chat GBT and track the output
You know, it's all arbitrary, but Whatever how like solving for what like I saw another business coach recently talking about how you can grow your Instagram following the two million followers with Claude To what end to what end and then that it was a bunch of prompts and garbage and it's just all such utter bullshit you get into the chat GBT Or the Claude or whatever and you put a couple prompts in there and you get like five paragraphs back and you're like oh This is so productive, but you actually take a look at what it's giving you. It's all warm milk curdled on a desk bullshit You cannot and will not ever sell me on The merits of of using an outer source for your thinking process Because the thinking is an elemental part of the human experience Creativity is an elemental part of the human experience and there's almost zero part of the process of having an online business that you want to delegate to
AI the parts where you need to be running your business and thinking about your big moves And actually putting a human touch to the thing And getting customer support don't delegate your customer support to Claude and have Claude answering your customer emails for crying out loud terrible idea Terrible idea don't ask Claude or chat GBT for your marketing advice terrible idea Terrible idea recently saw a story of a bunch of men who went out into Mount Shasta and they asked chat GBT to help them to prepare for the trip Obviously, they were novices with big ego sink and AI has all the answers Guess what they had to get rescued they almost died because AI and chat GBT doesn't have the fucking answers There is no answer to be found with chat GBT and if you're asking chat GBT for life advice. What are you doing? I recently also saw a
Life coach of some some sort Saying here's how we can plan our year using Claude or chat GBT Immediate record scratch immediate no immediate you don't do that immediate you don't ask chat GBT how to plan your year What are we doing? Please don't delegate your life advice to chat GBT and AI. It's a terrible strategy Terrible strategy Now The last thing that I wanted to say is like I was saying in the beginning this is a pivotal point in human history where I do believe that if you Do the wrong thing here you will get left behind and here's my guarantee My guarantee my guarantee is that if you start leaning into all this AI hype This is the only time I've ever said this about a technology and I this is the only time I've ever been so sure that if you lean in to To abdicating the human aspects of your business to AI
You are guaranteed to get left behind Guaranteed I'm seeing copywriters for instance Who are using AI in their work And I think terrible move terrible move. I think it's a trotious. I think it's a really bad idea Do what you want to do. It's your call, but I'm out here looking for copywriters who are not Using AI in their work. I had a recent cohort with a bunch of beautiful business owners And I like to hire Copywriters to help my business owners to write good headlines and to fix up their copywriting And there is a woman that has a pretty decent reputation, but she And so we were I was going to work with her and then I asked her I know this is a stupid question, but Just wanted to make sure that you don't use AI for your you know your headlines and stuff And she said oh actually I do Actually, I do and I'm thinking what are you doing
You're free to do whatever you want with your business, but what are you doing Do you or do you not want to have a job? Do you or do you not have a craft and a skill? Do you or do you not want to maintain an edge in this market? Because the edge in this market right now is 100% no AI ever used None of the work that I give you will ever be touched by AI none of my emails none of my coaching None of my writing none of my programs none of my any of it none of my courses have been touched by some enane Asinine technology called an LLM which has been repackaged as an AI None of it and I think it's dangerous territory to be somebody who Is an artist such as a copywriter and say yeah, I do I use AI I use AI to write my stuff. Why would I hire you then? Why would I hire a copywriter who uses AI? I can just go into Gemini and do it myself Why would anybody hire a copywriter who uses AI they can use AI on their own
It's dangerous territory. We're playing with fire here. So um Anyway That's my take on it. I'm anti AI all the way around it's a it's a it's a dystopian nightmare I'm I'm an Austin and there's schools in Houston right now that are going into taking teachers out of the classroom As of next year there are certain districts in Houston, Texas that are taking teachers out of the classroom and putting elementary school children in front of computers so that they can learn with AI bots And they're noticing Studies are showing this is the absolute worst literacy rate The the children right now who are in grades 12 and 12 through k 12th through kindergarten those children are the lowest literacy rates In the past five generations
The more that AI is used to teach kids the less they're learning Wonder why that is Does it have anything perhaps to do with the fact that there's no thinking process involved when you're using AI I need to close on this it's not actually AI we're not talking artificial intelligence here the actual term it's llm So the biggest sham in this whole thing is that it's been packaged and marketed as something called artificial intelligence It's not artificial intelligence. It's an llm We need to start calling it as such llm. It's a language learning model These language learning models the only thing they're doing is gathering up a bunch of random data from the internet At random there's no logic. There's no reason to it. It's always different. This is why you can you can have they've done studies on this You can have two of the exact same prompts Given to the exact same llm and every single time you give it it'll give you a slightly different response and a slightly different response and a slightly different response
Because it's gathering a bunch of random data from forums from websites from blog posts from resources of all kinds And it's blending it up into a blender and then spitting it out and vomiting it at at you at random And you're going to this thing asking you for advice LLMs do not have sentience LLMs are not sentient LLMs are just a conglomerate of a bunch of random information put into a blender and spit back out at you And if you want to build your business and your youtube channel and your creative process and your emails off of this random Hot garbage blender It's a risk that I personally would not want to have anything to do with but you can go ahead and take that risk As we're seeing now the fruits of all this AI nonsense. It's not great Companies are rehiring employees that they fired on the guys that they would that AI would replace all these employees a rehiring people People are not going to there's a new movie called bitcoin that it's mostly AI generated and guess what news flash
Surprise peek at you face nobody's gonna go watch it The ticket sales are abysmal probably nobody wants to see the AI slop Nobody wants it you don't want it. I don't want it Nobody wants the AI music when you listen to Spotify if you find out something's AI generated You automatically are like, eh, I don't want to listen to it So if you're one of those AI lovers I mean, I'm not going to sit here and argue with you because you and I are at a All right complete odds with how we see the world Complete odds The ultimate outcome by the way this this podcast is called deep riches. So the deep riches It's not just about money It's about all the stuff that and that's involved in getting that money And you cannot become the business owner that is generating millions of dollars and sales While advocating responsibility for the thinking and creating process while delegating the steps that it takes to get that
kind of Situation going The magic is in the the journey the magic is in what unfold as you're doing the stuff It's not just about the outcome. It's about the journey the journey is half the the way that you get the money The person you become along the way. Let's not abdicate that journey. Let's not take Uh, you know a shortcut that isn't going to work and I'm going to close with this deep riches as far as the riches go the money I'm simply Telling it to you straight Is AI going to help you make more money? No No, it's not and those business owners are business coaches rather the business coaches that are really big fans of AI I'm not saying that they're That they're a villain tent and I'm not even criticizing them, you know to each their own There are certain business coaches that I actually respect an awful lot For instance at Amy Porterfield. I do respect the Amy Porterfield and there are plenty of other business coaches that I respect
Who talking awful lot about AI so I'm not sitting here or shit talking any of those business coaches But I'm saying those business coaches were already millionaires, okay? And those business coaches who are telling you um, you know Here's some ways that you can use AI in your business. It's more of a fat right now They're not they are not making any money off of AI Mark my words Mark my words Please mark my words It's all a bunch of bullshit and nobody nobody nobody is getting rich off of AI except those people who are selling AI bullshit You can't replace your employees with it you can't replace your your brain with it you can't replace you with it I could go on and on about the ridiculousness of all this AI hype But I'm not going to do that. I absolutely refuse to waste water to encourage these God-awful data centers to
To encourage the use of Tap in that little annoying start to get things like a summary of a YouTube video that I wanted to watch To quote unquote brainstorm my business. I'm I'm it's a great word. It's a you can call it my grand refusal I'm not going to use AI for my life's work Or I or at the very least if for whatever I like I heard somebody say the trains already left the station No, it hasn't it hasn't left the station. I refuse. I'm not using it. I don't participate if I'm gonna get left behind So be it Leave me behind baby leave me behind because I'm all the way out of all this AI bullshit and breeze weather spoon with her and incentivized ad that was saying we need to all learn how to use AI because it's technology and blah blah blah bullshit Mel Robbins to bullshit anybody who's paid to promote AI And they're actually doing it and they're seeing the the mask cat catastrophe happening right before our eyes AI is
literally It's literally eviscerating large swaths of Humanity and not not in like a literal sense, but our humanity The thing that makes us human as well as our dwelling places as well as nature as well as water resources as well as So many other things I could point to it's It's encouraging the use of deep fakes and stealing people's identity and All this terrible stuff that's coming from it. I see very very little if not zero value in this terrible technology That is a bane to human existence Um, I've never created a podcast like this before and I hopefully won't again But I just wanted to deeply express my absolute hatred and I don't use that word lightly my hatred of this utter
Bane of human existence. It's a cancer And I refuse to participate in any form of AI So that's my take. That's why I don't use it in my business Um, thank you for being with me today and if you found today's video That video if you found today's podcast helpful please go ahead and leave a review on any one of the podcast platforms And I'll see you in the next episode
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