Why is Korea so obsessed with coffee?

In today's episode, we’re stepping into one of the world's most vibrant and trendy coffee shop markets to uncover why Korea is so captivated by coffee.

In conversations with Cera Jung, Country Manager, Specialty Coffee Association Korea, Ryan Suh, General Manager, Blue Bottle Coffee Korea and Matt Lee, General Manager, La Marzocco Korea, we'll find out how the Korean coffee market has evolved in the last 10 years and delve into the latest beverage innovations. We'll also discuss opportunities for international brands in Korea and what’s next for this trendsetting market.

Credits music: "Heart Attack" by Se.A in association with The Coffee Music Project and SEB Collective

Tune into the 5THWAVE Playlist on Spotify for more music from the show

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