Why Localization Could Be the Next Big Differentiator in Fintech, per Opo Farsi

0:00This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Why localization could be the next big differentiator in Fintech, per opofarsi.byjohnstoyenjournalist? Financial markets in the modern day have never been more accessible. While the sector has seen significant developments in terms of speed and easy access, linguistic barriers remain surprisingly persistent. Lack of smartphone access or an internet connection is no longer a problem globally. Localization has been a challenge simply because translated app versions do not feel native and are hence not very effective for traders who are trying to understand financial concepts and market performance. This is where opofarsi represents a significant shift. Opofarsi is the newest offering from Opofo, formerly known by names like Opoforexand Opofinans. The seashell's based company holds three regulatory licensed and membership of the Financial Commission along with four consecutive years of industry awards in various categories. Most brokers sell access to markets. We sell intelligence, states an executive from Opo.

1:04Intelligence, delivered at scale through AI, is what keeps traders coming back. Opofarsi is a dedicated platform that has been designed to cater to the Persian-speaking market. It is a genuine platform that does not function on translation. It offers features such as a right to left interface, market education and analysis in the Persian language along with Persian-speaking support. Payment modules have also been designed in a manner that facilitates easy transactions through approved portals. The platform also offers 24 seven multilingual support in Arabic, Persian, English and more. The decision to offer an exclusive platform was based on the realization that regions with language barriers were often under served. Persian-speaking traders were never a secondary market for us, says an executive from Opofo. Opofarsi runs on the same technology as our global platform, in their language, with people who speak it. That is the standard every market deserves. Opofarsi's advantage does not lie in a standard drop-down menu. It lies in rethinking the future of a financial platform when offered

2:06from a viewpoint of linguistics and financial literacy. Fintech's next differentiator might not be technological. It may be the simple ability to realize the potential of making financial technology genuinely understandable. Opofarsi might just be that important step for millions of Persian-speaking traders. This story was distributed as a release by John Stoyan under Hackernoon Business Blogging Program. Thank you for listening to this Hackernoon story, read by Artificial Intelligence. Visit Hackernoon.com to read, write, learn and publish.