Why Price Is Never the Issue (And What Really Is)

Price is never the issue. Price is never the one issue. How many of you have heard it from your price back seat?

I can't afford it.

Or this is too expensive. Price is never the issue. Price is never the issue.

What is the issue? Value. Not just that. If you think about it.

Price, whatever price you are charging for operating services, every single price on this plan is made up.

Somebody said, well, we are going to charge this price and that's the price.

And in every single price on the plan is made up, how could that be an issue?

It's made up? It's 5,096. Somebody said, it's 6,000 dollars.

There's no scientific formula. There's none. It's made up.