Why Product Placement Is Underrated in MENA with Sarah Sikander

💡 In this episode:

• What product placement actually means and how it works
• Why the Middle East is still underutilizing this channel
• The difference between obvious vs seamless brand integration
• How brands can measure ROI in film and TV
• The future of content, storytelling, and brand partnerships in MENA

🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole new way.

 

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