Why Selling Is Not a Four-Letter Word | Dan Lok

0:00How to close more sales and make more money even if you hate selling? Let me ask you a question. How many of you hate selling? Be honest. Okay, good. How many of you are in sales? You guys are good. How many of you are not in sales? Interesting. Interesting. Now, here's a little copy. Jake, I call you here because your telephone demeanor has been brought to my attention. You are pushy, insincere, and annoxious. Are you finding me? So you leave me only one choice. Don't be silly. I want you to teach all our reps your valuable sales skills. Your valuable sales skills. You're in sales. That's an entrepreneur you're in sales. It's even you're not entrepreneur. You're in sales. Why? Everything that comes out of your mouth is sales. You eat attracting people to do what you want or you're repelling them.

1:03If you are a parent, you're in sales. Why? You're selling your kids every day. Veggie or ice cream. Every day. How many of you are married? Yeah. If you're spouse, you're selling your spouse. Why they should be faithful to you. Every day. I'm a teacher. I'm selling my ideas. There are four things you're selling. How many things? Four. First, you could be selling a product or you could be selling a service or you could be selling your ideas, your ideas, or you're selling you. What was you selling you? If you're single, you're selling. How many agree with that? Yeah. And depends on how good a sales job you do. That would determine if you're going to get a date or not or you're going to get an action at the end of date or not. So if you're single, you're definitely selling. And we're selling all the time. Now my question is, with sales, when I say the word sales, what comes to mind?

2:04What comes to mind? Anything. What comes to mind? Give me a word. Each word. Press waiting. Which action? What is it? Pressure. Convincing. Yes. Educating. Success. Interesting. Interesting. Door to door. Okay. Use car. Use car. Okay. Slimey. Snake oil. Yes. Now, if your kid, how many of your kids, by the way? Okay. If your kid comes to home and say, mom, dad, when I grow up, I want to be a doctor. What do you say to them? Awesome. Right? Yeah. So proud of you. Right? Your kid comes to home and say, mom, dad, when I grow, I want to be a salesman. What's the reaction? What's the reaction? Seriously? Oh, shit. What the idea? I didn't bring you up this way. So interesting. How most people have this negative association with sales? Yes. Now, but why? I'm kidding. Why do people have such a negative association with sales?

3:11Negative memory. Negative memory. Yes. Maybe they've had a bad experience. They've bought something that they were not supposed to buy. Yes. What else? Why? Well, there might be that. Your time to make a profit of other people. Okay. Yeah. Okay. So the salesman just trying to make a quick buck. Yes. Yes. Monica? They failed. They failed at the same time. That's very good. They failed at the sales themselves. So we're selling. You're selling a product service idea or you're selling you. Very simple. Think of in terms of, here's the first secret I want to share with you. And that is this. You can't help them if you don't sell them. You can't help them if you don't sell them. How many of you believe in your products and services? Can I see your hands? Okay. Then I say then you're morally obligated to sell your product and services.

4:11You're morally obligated to push as hard as you can to pressure to use techniques to get them to buy if your intention is pure. How many follow I'm saying? Now if you're selling crap, that's a different story. Then I would suggest sell something else. Sell something you believe in. Sell something that makes you feel good. Sell something that you know would help them and enhance their lives. If you can't help them if you don't sell them. You can't help them if you don't sell them. If you want to serve, if you want to help them knowing because a lot of sales people are entrepreneurs. How many of you have been, how many of you had this experience? You're in a sales situation. You deliver your proposal. You deliver your message. You do your sales presentation. And at the end, they say very nice. It was very nice presentation. I love what you have to say. I need to think about it. Okay. Let me ask you a question. Is there problem solved by not buying your product? So they still have the problem. So did you actually help them during the whole presentation?

5:18You might think you educate them a bit. You might think I'm giving them some education, I'm giving them some information. They're sure they're going to do shit for them. Because they still have the problem. Yes. They still have the problem. You did not stop the problem. So if we are not doing everything possibly we could to help them. We're not doing everything possibly could to sell them. We're not serving anybody. Does that make sense? It's not just money. It's not just money.