Why Your Personal Brand is a Non-Negotiable in the AI Era with Melanie Borden

You've seen the buzz, but let me give you the inside scoop.

Live shopping on what not is exploding right now.

I've watched the shows firsthand.

I've seen what not climbed to the top of the app store, and I've looked at the seller

earnings.

Small, medium, and multi-million dollar businesses are seeing real growth.

If you're selling online or out of a storefront full time or as a side hustle, you already know

the challenge.

You're hoping for people to find your listing or waiting for them to walk in.

What not flips that?

And what not, you go live and sell directly to people in real time.

They see what you've got.

Ask questions and buy.

And they keep coming back.

What not is a largest dedicated live shopping platform, whether it's beauty, collectibles,

electronics, luxury fashion, even cookies, sellers are building real thriving businesses.

What not buyers spend more than an hour a day in the app?

They're not just browsing.

They're bidding, buying, and coming back.

To go live, show off products in real time and turn what you love into real income.

People selling on what not sell 10 times more than on other major marketplaces.

That's because you're not just listing products.

You're building real connections with your buyers.

Across what not, the number of sellers making over $1 million a year has doubled.

Some make more.

Some less.

But consistency pays off.

This isn't a side hustle.

It's a real path to building something that lasts.

And for a limited time, what not will match your first $150 sold in the first month?

Visit whatnot.com slash sell to start selling.

That's w-h-a-t-n-o-t.com slash sell.

Whatnot.com slash sell.

When marketing and CRM platform built to help you connect with customers, boost engagement

and grow your business smarter.

Head to www.brevo.com slash competence and take your marketing further with Brevo and

aura.

Join the millions who are already banking.

Be free today.

It just takes a few minutes to sign up.

Head to chime.com slash competence.

That is chime.com slash competence.

Don't risk your business on unreliable lenders.

Go to nerdwallet.com slash competence to find the funding you deserve.

Andera Inc. N-M-L-S-I-D number 1, 2, 4, 0, 0, 3, 8.

Don't keep settling for clothes that don't last.

Go to q-u-i-n-c-e.com slash competence for free shipping and 365 day returns.

quince.com slash competence.

You've seen the buzz, but let me give you the inside scoop.

Live shopping on whatnot is exploding right now.

Visit whatnot.com slash sell to start selling.

That's w-h-a-t-n-o-t dot com slash sell.

People are always saying to me, well, I don't want to be an influencer and I don't need

to have 100,000 followers and I was like, well, guess what?

I don't really think of myself as an influencer and I don't need to have 100,000 followers

but it just happened because people were interested in the things that I was talking about.

And this is how you grow trust.

It's a non-negotiable in 2026 that you have a personal brand or digital footprint online.

You need to have it because people are using technology differently than they ever have.

It's not just, I'm going to go on to LinkedIn and look this person up or I'm going to go

do a Google search on this person.

Now people are going into Chatchee PT and perplexity and clod and they're saying, what can

you tell me about this person?

And if you don't have what you believe out there, what you've built out there, what outcome

you've driven and who you serve, you're going to get skipped over.

Someone is going to pass you over.

I'm on this journey with me.

Each week when you join me, you're going to chase down our goals, overcome adversity

and set you up for better tomorrow.

I'm ready for my close-up.

Hi and welcome back.

I'm so glad you're back here with me this week.

Okay, this week we've got Melanie Borden.

She's the founder of the Borden Group and exclusive visibility advisory firm helping

leaders translate expertise into measurable growth across modern search.

She's a trusted personal brand strategist and GTM advisor helping leaders align their

expertise with their digital presence and future proof their careers.

Who doesn't need that?

She's also the author of her new book, Theatre of the Mind, her personal brand book exploring

fear, visibility and reinvention for modern leaders.

Melanie, thank you for being back on the show.

Thanks for having me Heather.

This is so exciting.

Okay, so for people who haven't heard you on the show before, because I'm certain there

are some and maybe they've been living under a rock, but now can you give them a lot of

people know you from LinkedIn.

A lot of people know you as a social media personality.

Can you give everybody who doesn't really know you a little background into how you

ended up where you are today?

Yeah, absolutely.

That's such a great question.

I love that one.

So I started in marketing and my current sales and marketing and back in 2020, I was examining

what the company I was working for at the time, which spanned across automotive and real

estate.

And I was looking at different ways that we would be able to leverage the marketing dollars

that we were spending.

And so I had come up with this training for all of the forward-facing sales team for

doing a training on how to go to market and how to leverage their personal brands.

This was very early 2020 and at the time, I wasn't exactly leading by example.

I had just started posting on LinkedIn.

The pandemic happened and I realized that I had zero digital footprint.

I wasn't really active in any way, shape or form on anything social.

I was not prepared for a catastrophic event like the pandemic.

And I just started going on to LinkedIn where a lot of people were going on instead of

going into their water cooler, going to the break room.

People were now just living on LinkedIn.

So I started posting every single day, multiple times a day, becoming obsessed with my personal

brand, going on podcasts, creating a website, creating a digital presence for myself.

And one thing led to another and that's exactly what I did is I created a presence for myself.

Since then, I've won a few different awards, including 40 under 40 in my industry, women

in retail, because at the time I was working in the auto industry, I've done a couple

like magazine covers as well as just a lot of different adversorials.

And 99% of everything that I've done has been inbound, meaning I hadn't had to really

go out and find it.

It found me based on everything that I was doing, whether it was posting on LinkedIn,

or it was writing a blog or having a newsletter, people were finding me mainly through LinkedIn.

And it led me to my position changing from one role to another in 2021, which then led to me

taking this step to start my own business in 2021 as well.

And so it just goes to show that if you really want something and you go after it and you

take those steps, the universe will kind of align everything in place to make it happen.

And so it really was something that I just became very disciplined with and just kept

showing up with over and over and over again.

And I've really been obsessed with it for years and that's how you and I met was through

LinkedIn.

It's ironic now to think back, but we didn't know each other in real life.

We do now and we've been together many times in real life now.

But we did not know one another, but we started messaging on LinkedIn because I saw your

content.

You saw my content.

We like each other's content.

And that was the foundation and the start of our friendship, which is so wild.

And I know you just like me, we've met so many people now on LinkedIn.

And it's been a vehicle not only for tremendous business growth, but also for personal

relationships.

And it's so funny.

I'm older than you and I started doing this before you.

I was a chief revenue officer in media and I couldn't find salespeople.

I'll never forget.

And so I remember because I was in the radio business and people didn't want to get

into radio.

It was, you know, an older person's business.

And I remember I was probably 40 years old at the time and I started posting because

I wanted to, I kept saying to everyone at work, it's too hard.

I'm having to go everywhere to find people so they can get to know like and trust me.

I'm flying all around the country to meet people to get them to come work for me.

I need to find a way to bring them to me and reverse the current.

And so that was the whole concept for me years ago.

That's now 11 years ago where I said I'm going to start showing up online and posting

and I started posting on LinkedIn just so people could get to know like and trust me.

So I could find salespeople and it worked and it worked right away.

And immediately I kind of shipped that current within a year, even though I probably had like

10,000 followers at the time, but I was teaching about what I'm, what it's like to work with

me as a leader, teaching what I teach my team so that other people could learn it.

And really quickly it started working and just like you, I, it started attracting opportunities

and candidates.

So it can be used in many different ways.

You don't have to use your personal brand necessarily to go become an entrepreneur.

You instead can use it as a way to magnify yourself to attract talent, to attract vendors,

partnerships, clients, employees, anything to you.

It's really a vehicle to allow people to get to know like and trust you before they ever

actually meet you.

And I think that's one of the big confusions for people because people say, well, I don't

need it for some brand hither.

I'm not like you.

I'm not trying to build a podcast or a speaking career.

Well, that's irrelevant.

The bottom line is, if you want to be known in, I mean, everybody's got a reputation

out there already to begin with, why wouldn't you want to be holding the pen, amplifying

it, growing it and finding that the right people?

Have you had a similar experience where people say that they don't think they need a personal

brand?

Yeah.

Something that comes up all the time, people are always saying to me, well, I don't want

to be an influencer and I don't need to have a hundred thousand followers.

And I was like, well, guess what?

I don't really think of myself as an influencer and I don't need to have a hundred thousand

followers.

But it just happened because people were interested in the things that I was talking about.

And this is how you grow trust.

And this is how I ultimately said to myself, I could take a risk and I could jump and I

could leave my company if I wanted to that I was at at the time because I had this blind

faith that having a network of people that were across many different industries, not

just the industry that I was in that I would be able to do that.

It's a non-negotiable in 2026 that you have a personal brand or digital footprint online.

You need to have it because people are using technology differently than they ever have.

And it's not just, I'm going to go on to LinkedIn and look this person up or I'm going to go

do a Google search on this person.

Now people are going into Chatchee PT and perplexity and clod and they're saying, what can

you tell me about this person?

And if you don't have what you believe out there, what you've built out there, what outcomes

you've driven and who you serve, you're going to get skipped over.

Someone is going to pass you over.

And it's very intentional and it doesn't matter if you have a hundred thousand followers

or a thousand, that information needs to be out there so someone can find you.

Such a great point.

The point that you just made that Chatchee PT clod all these other new AI utilities that

we have available to us, they show up and populate information differently than Google

used to.

And you need to be able to show up on both of them.

That's the reality.

People don't take business cards anymore.

They get your name.

They follow you on Instagram.

They follow you on LinkedIn.

And then they Google search you or Chatchee PT you.

And that's totally different ballgame.

What have you found has been a differentiator in regards to that world of googling someone

versus using AI?

So what's interesting about it is, you know, there is this big shift, I mean, it's been happening

and it's happening so fast that I feel like every single week, there's something advancing,

there's something changing, there's something news related with regards to search.

And so you have Google who's populating answers through their AI platform.

And then you also have all these other AI's like clod and perplexity that are out there

pulling that information and also giving people answers.

So one of the things that is important and by the way, as of, I believe it was of January,

it might have changed, but as of January, Reddit was number one in searches that would

come up for anything, any searches in Google.

And then number two was LinkedIn.

So that's massive for someone, especially for someone who has a company initiative, but

just having very clear positioning and then having those repeated themes, you have to

have more than just a LinkedIn.

You also have to have your website, right?

So how many company websites do we look at where it has about us and it has just generic

information?

It doesn't have all the leaders in the company with all their information broken out.

It's not linking to their LinkedIn profiles.

It's not showing any press that they've been in or any media that they've done.

None of that is there and all of that is really important.

All those documented insights have to be there now.

And people that are scratching their heads and saying, well, I thought we were doing everything

for SEO.

Well, it's so much more than that now because of this added layer of the machines and also

personal brand, but it's all connected together.

Well, it's so true.

Okay.

So one of the things that just popped into my mind relative to where we are right now

and in 2026, there's a ton of layoffs happening as, you know, as we all see these headlines,

right?

And certain jobs are being phased out because of AI and certain, you know, industries are

being impacted differently because of the economy and they're just happened to be a number

of different layoffs in the press.

And I've been seeing a lot on social media.

I was just fired.

I was just fired.

And PS, if you don't know, which I'm sure I would hope you know, if you listen to my

show, I was fired when I was 43.

So I feel you're paying.

You've been fired and I know it can be super scary.

However, in today's day and age, there's so much you can do to get ahead of it.

What is the message Melanie for people who are watching all these headlines and starting

to get scared saying, oh my gosh, my job is going to be replaced by AI.

What can I do?

So be proactive.

I mean, the one thing that I will say, I don't have regrets, but when I'm talking to

a client and they're telling me, well, I don't know if I really need to do this right now

because I don't necessarily have this urgency, but I just, I'm trying to get more information

to understand, don't wait.

You want to make a list of every single thing that you could possibly do to set yourself

up for success for the future for when you do know it.

One of the most basic things that someone could do is to buy a domain with their name

in it.

So that way, when they are in need of having to go off on their own or maybe they want

to have like a separate digital CV, they could have Heather Monahan.com with all Heather Monahan's

career accomplishments listed right on that website.

Another thing is look at your, look at your LinkedIn profile because every time you make

a change to anything that you're doing, you're sent a signal to LinkedIn's algorithm as

being relevant and then LinkedIn's algorithm is looking at that.

And then you have all the other algorithms from all the different AI platforms and also

Google that is looking at your LinkedIn as well.

And something as simple as downloading a PDF of your profile, which everyone has the

ability to do it, and then uploading it into one of the AI systems like into Chao Chi

PT and asking it, what should I change on my profile to make me a line for x, y, and

z roll.

And it will just give you a full strategy of what you have to do.

But being proactive, don't wait for the moment.

And I think that you and I both have that in common.

We got to a point where we said, okay, we need to do these things because something was

happening versus preparing in advance and there's just like basic little things.

You do one thing every single month.

By the end of the year, you're going to be fully set and ready for success.

So that if something does happen, you don't have to freak out.

You're ready.

Running a small business is tough.

And when it's time to get alone, it can feel impossible to find a lender.

You actually trust big banks say now the internet full of sketchy offers with sky high rates

and fine print.

You can barely read whether you need help covering payroll, managing cash flow or investing

in growth, you deserve better.

That's why I recommend this small business marketplace, Fundera powered by nerd wallet.

It's a free, easy to use platform that lets you compare real financing offers from trusted

lenders all in one place.

What I like is that you don't need perfect credit to get started, no spam, no beat and switch.

Those personalized options that fit your business needs.

If I had needed this product, it's what I'd use.

And here's the best part for a limited time when you visit nerd wallet dot com slash

confidence and fill out the no obligation form.

You'll get VIP treatment and talk with a real person who knows all the ins and outs of

small business lending.

Don't risk your business on unreliable lenders.

Put a nerd wallet dot com slash confidence to find the funding you deserve.

Fundera Inc NMLS ID number one, two, four, zero, zero, three, eight.

Are you ready to take your businesses marketing to the next level?

Meet Bribo, the all-in-one marketing and CRM platform built to help you connect with

customers, boost engagement and grow your business smarter.

With Bribo, you can manage all of your customer interactions in one place, nurture leads with

their built in CRM, reach your audience through email and SMS and keep them coming back

with powerful automations.

But here's where it gets really exciting.

Meet Aura, Bribo's AI Assistant.

Aura helps you craft smarter campaigns by suggesting personalized content, optimizing

centimes and even analyzing performance data to help you improve your strategy in real

time.

It's like having a marketing expert on your team 24, seven.

And of course, Bribo offers advanced analytics, seamless integrations and AI driven

personalization.

Everything you need to create multi-channel campaigns that hit the mark every time.

Get started for free today or use code Confidence50 to say 50% on starter and standard plans

for the first three months of an annual subscription.

Just head to www.brevo.com slash confidence and take your marketing further with Bribo and

Aura.

I ask you to try to find your passion, rewind that and listen to everything she just said

and go do it.

Okay, here's the thing.

And for everyone, it's true though, for everyone listening is that, you know, knowing

what I know now and I want to hear what you would have done differently, but knowing

what I know now, I was always putting company first, the company I worked for first,

right?

That was like, if you went to my profile, it was easily broadcasting, easily media group.

And I would put them almost as like the star of my profile.

Again, I was looking to recruit people and whatnot, but I didn't know what I know now.

What I know now is the company you work for is probably temporary.

The industry you work for, maybe temporary, the boss you work for, temporary.

And here's what I mean.

I don't mean that maliciously and I mean it like this.

Your boss can get hit by a bus tomorrow.

Your industry can be irrelevant literally overnight due to technology and they can dismantle

companies and sell them off piece by piece and you will go along with it.

Your, the actual company that you work for might not be paying down their debt and they

could be wiped out or bought by somebody else, a new CEO walks in tomorrow and their team

takes your place.

So in all three of those instances, it's nothing bad.

It's just, it just did.

It's right in it happens.

And so you have to understand in my situation, the CEO, I worked for for 14 years, became

ill, replaced himself with his daughter, that woman hated me from day one.

So there's things that are going to happen in business outside of your control.

Here's what you can control.

If I could go back and do it over, I wouldn't have been highlighting the company I work for

nor the industry.

I would have been highlighting myself, my accomplishments, my achievements and my teachings and how I

lead people and what I can teach them, how I can elevate them, how I can mentor them.

I would see it through the lens of the people that I ultimately want to connect with in

the future, meaning if you're someone who's saying, okay, let's be smart here.

Right now, I'm just posting about company stuff, sharing company stuff online.

That's not helping me build a brand.

That's not helping me build personal value.

And that's not helping me build a bridge to opportunity.

Why not showcase and put your best foot forward, teach what you can teach, do it in a positive

fashion in a positive way so that other people can start to get to know, like, and trust

you and reach out to you with opportunities.

That way you're not panicking.

You're going to get fired or your industry is going to be, you know, useless or irrelevant.

You're instead in a position of power where people are seeking you.

How would you do it differently if you could go back to when you were back in the automotive

business, which was a while ago?

You know, it's so interesting because if I had a time machine and if I could go back

in time, I probably would have cared a lot less knowing what I know now because I was

so concerned about what other people think.

And I was so concerned about upsetting the people who are around me in leadership as well.

And I was constantly thinking about how it would make them feel versus how it will benefit

me in five or 10 years.

And so if I could go back, what I would do is I would think about what my end goal was.

And you know, one of the things that I had experienced a lot of and what I talked to

people about now is personal content.

I was oversharing a lot of things that weren't really connected to my career more so connected

to me and what I was experiencing at the time.

And if I could go back into that time machine, I would have shared my personal perspective

when I was in those work situations versus maybe in the personal situations that I was

in to share it less because there's that fine line between personal and private.

But I would definitely go back and I would say to myself, you could still be ringing

the company bell and you can still do all of the things for the company.

So on paper, it does appear that you are all for the company.

And you could pull up your profile and say, look, I've got the company banner.

I have all the information about the company.

I do reshare some of marketing's content.

But what I would do is I would add in more content about the work that I was doing to

kind of show that I am that subject matter expert.

And this is why I am the best at what I do.

And here's why.

And these are the different perspectives and situations that I got in.

And I felt nervous to share that because I wasn't as confident in who I was.

And that would be the biggest differentiator.

And I hear it a lot from specifically women that I talk to.

It's men too.

But I would say it's more women that are nervous about upsetting the Apple card and offending

someone just like me.

I was the same way.

I felt exactly the same way where I didn't want to share everything because I was afraid

maybe I'm not knowledgeable enough.

Maybe someone's going to correct me.

But I did know what I know at the time.

And I know what I know that I know now.

And I definitely should have done that.

And so I would say to someone who's sitting there thinking, well, I don't know if I can

do this because I'm going to have to deal with marketing.

I'm going to have to deal with legal.

My CFO doesn't like it when I post this.

Do all the things that you have to do within the guidelines if you want to because then

you can point to and say, see, I am doing it, I am doing the things.

But what I'm also doing is I'm sharing the kind of content that I want people to find

me for.

And so there's ways to kind of move within that loophole, you know, figure out the three

topics that you're strongest at and all of your personal content, be about that content

because that's what all the machines are looking for, that consistent conversation.

And I would continue to do that if that was me now.

I'll give you the flip side of that.

I was in the CC.

As I mentioned for a big media company, I'd been there for, you know, a hundred years.

And I also know the what's happening behind the curtain in, you know, the boardroom and

the conversations that are occurring here, here's what I want people that are listening

to know.

And I started getting a really hard time for posting.

It should have been a flag to me, wow, they're threatened by me.

And when some threaten by you, it's because you're about to accelerate and take off and

do something they don't know how to do.

And that's a really powerful knowing.

I didn't know it at the time, right?

I'm with anyone that's sitting there saying, oh, gosh, I'd be scared.

I don't want to lose my job.

I have a golden hand.

Cops, I need my paycheck, blah, blah, blah.

Like I got you.

I felt that same way.

However, what I realize now I see it so differently, when the company is threatened and starts panicking,

it's because they see something so great and big in you and they are so afraid.

Cut to today.

This is, now I've been gone from that company, gosh, what is it, seven years?

And my social media phone's larger than theirs.

Now I see why they were so afraid, right?

So it's interesting to see and I'm just giving everybody that I want you to have that rear

view.

Look that you can't have right now.

I'm going to, I'm giving you a preview.

If they're freaking out on you, it's because you're about to do something really, really big

and they're really, really afraid.

So lean in and do it.

Like don't let someone dim your light and instead say when they start being tough on you,

oh, we don't want your post and we want your social media, bad looks for us, say, wow,

this is a green light.

I'm onto something huge.

I got to lean into it.

And by the way, Bank of America and the other largest companies in the United States,

they're a seasweet executive.

It's all post two.

So I think we've got an issue here or you've got an issue with me.

And that's probably really what it is.

There are free of you.

You're probably in the wrong place.

You probably outgrown where you are.

I know that I had and it's probably time for you to take a look at what other opportunities

are out there.

The best way to find an opportunity is make yourself known as an expert in your industry

in your, you know, thought leadership and watch the opportunity to start pouring in

for you.

Okay.

So one of the things Melanie that you brought up that I love talking about is you were

saying that some people get afraid of what if I'm not posting correctly, what if I am wrong

in the information I share, what if I'm not as far as I think I am, what if nobody wants

to hear the content that I have to share?

What if everybody else is already talking about sales and me just talking about sales

is going to be one more person talking about it.

How do you help people get over that?

And I know that you got into that in your new book's theater of the mind.

It's such a great question.

And I really do believe that everybody, especially if they have a 19 in their birth year and

they weren't brought up with the internet has this barrier in order to move forward with

having a public presence, unless you were born into a media family or any entertainment

business, it's not something that a lot of us inherently have is being able to put

ourselves out there without feeling like we're under a microscope.

And one of the best ways and it sounds ridiculous and I'll give you a great example.

So I noticed yesterday that there was about 15 years ago, a VP of sales that I worked

with then looked at my LinkedIn profile and I reached out to him this morning and I sent

him a video of this binder that I have where he sent me for like five years, a letter

every single month that I was above plan.

He sent me these letters and he would write something at the bottom of the letter and

he would sign it and I actually sent him the video of me flipping through this binder

this morning because I wanted him to remember that he had an impact on me.

And so when I was writing my book, I was going through all this imposter syndrome and I was

experiencing all these things that were happening and it was almost as if I forgot what my accomplishments

were and my achievements were that I've had over the course of my career because I don't

love talk, even though I'm out there, I don't love talking about myself in that way.

But proof, looking at actual proof of your accomplishments, looking at your awards that

you have in your office on your desk, looking at the achievements that you've had, understanding

and just looking through those things really help you with anchoring this fear of failure,

fear of being judged imposter syndrome that a lot of people experience, but they don't

know how to label it because they don't want to call it imposter syndrome or they don't

want to call it fear of failure or fear of judgment, but that's ultimately what it is.

But the number one thing that you could do is to just do it because action is the only

thing that's going to move you through if anyone wants to get to where they want to be next,

you have to move through the fear if you're afraid of speaking on stage, you have to go

speak on stage to get over it.

It's the same thing with putting yourself out there online.

If you're afraid to do it, you have to just do it and just watch what happens.

It's not going to be as scary as you think.

Oh, I love that so much.

I just want to add on to that.

My first book, I wrote in 2018, I had no idea what I was doing.

I self-published and it turns out that book has three mistakes in it.

I'm so proud.

I never want to be that person that's on their deathbed that says, I lived an amazing

life, but you know, when I had this book inside me and I just never had the courage to write

it because I couldn't get it perfect.

I always want to be that person that says, I couldn't get this thing perfect, but you

know what I put out in the world and it impacted so many people.

So I started making things not only but I'm perfectly flawed, right?

So I am perfectly flawed and that is true and everybody's perfectly flawed.

There's no human out there.

Jesus is the only person in the world that was ever perfect, right?

So no one's holding any type of level to that.

So we all are flawed.

Why don't we all own it and why don't we keep moving forward in creating?

You can either criticize or create.

I'm always going to be on team create and like make the world a better place.

The other thing that I'd add to that is if you can help one person with your message,

with your post.

If you're anything, right, you're teaching your book, your site, anything, then wasn't

it all worth it, right?

Like, is I think of the people that came before me, you think of million, like the thousands,

hundreds of thousands of people, you impact every day on social media with your book.

Like the things that you teach and how you lead by example, instead of sitting in fear,

you move forward in faith and you move forward and say, I'm going to, I'm going to do this

because it might impact someone because it might help someone.

When we stop making things about ourselves and instead make it about the people we can

help, it's a lot easier to create.

And I know that for you, the amount of messages you get from people that you've changed

their lives, but you're teaching, it's overwhelmed at times.

Isn't it, doesn't it make you so happy?

Yeah, it definitely does.

And it's, I don't look at it anymore as, you know, personal brand strategist or visibility

strategist.

I look at the work that I do as being a guide for someone because I've already experienced

the things and I know you're the same way.

You've already experienced the things we've already done those things and now our role

is to help those people move through those same experiences to get to where they need

to be.

Because for a long time, I kind of thought, well, what am I going to do with this?

What is this going to look like in five years and 10 years?

What am I going to be able to do with this if I'm being labeled as an influencer?

What does that mean?

What is it going to do?

But that's ultimately what I always come back to is, yes, being told that you're so inspiring

and that you helped.

I mean, I think about some of these cringed posts that I did early on where maybe I now

looking back say, you know, maybe I shouldn't have posted that, but you want to know something?

When I get a message from someone who's like, I saw your post five years ago and then

I was divorced and I was changing roles and I was coming in as a disruptor and you have

no idea how much it meant to me.

It was all worth it.

It was all meant to be.

I mean, that's what it comes down to because it is, you said, it's to serve others and

that's really what we're doing.

It's so true.

And just taking that first step, that small step, putting that first post up and some

Melanie's point.

Listen, I've overshared a million times too and those have always been the posts that have

gone viral.

Sometimes the mistakes we make are what really lead us to that jump off so that we can build

some base, build some community, build some opportunity.

So there's, you know, there's no bad looks.

It's just, you know, it's a moment in time and something you can learn from, but it's

also something we can look back and say that at the same time was a big help.

Okay.

How is AI changing the way buyers and decision makers evaluate leaders before they ever

get on a call?

Because we all know this is impacting LinkedIn, social media, everything everywhere.

Yeah.

That's such a great question.

I mean, it really has compressed the time building timeline.

So I'm sorry, the trust building timeline.

I mean, as far as I'm concerned, if someone is going to do a search for me, I want them

to see that I'm active online because it's just going to add credibility.

So people are not just asking chat GPT.

They're also looking at LinkedIn.

They're also looking Google.

They're going into cloud.

They're seeing what the different answers are.

They want to scan your overall digital footprint.

They want to see how much authority you have because especially if someone is going

to invest with you.

If you're launching a new product in Q3 and you know that that's coming, you want people

who are going to be investing in that product to be looking and saying, okay, what do you

believe?

What have you built?

What outcomes are you driving right now?

And who are you serving?

And do I fit within that category?

And there's a lot of people that aren't looking at AI this way.

They're looking at it as whether it's a nuisance or they're criticizing it.

But what you could do is you could leverage it in a way where it's your strategy partner

and it helps validate your leadership.

I mean, that's really the benefit and the people who look at it that way.

They're going to see before you ever even have a conversation.

It's interesting.

Last year, like early last year, I'd probably say around April is when I first started

seeing people reaching out to me and saying, I found you via chat GPT.

And I thought it was so bizarre when it started happening.

But I knew that it was from the years of going on podcasts, writing articles, being active

on LinkedIn.

And then how do you compound that over time?

You just do more of it and just keep it consistent because it's looking for that consistency.

So you don't just, you build it and then stop.

You continue.

You create a cadence that works for you.

And then that's the way that people are going to be able to evaluate you.

And when it comes to a team of people, which you and I have seen before, you now have multiple

people that it's affecting.

So if you want to do a thought leadership play for your C-suite team, it's magnified.

And that's how you create a wave of visibility across an entire industry.

When you're ready to start your business, Northwest registered agent helps you do more

than just file paperwork.

You get all the tools to build a real business identity from day one, a business address,

website, phone number, operating agreement, free guides and more at no extra cost.

Northwest registered agent has been helping small business owners and entrepreneurs launch

and grow businesses for nearly 30 years.

They are the largest registered agent and LLC service in the US with over 1,500 corporate

guides.

Real people who know your local laws and can help you and your business every step of the

way.

When you form your business with Northwest, you get a complete business identity, not

a stack of vendors to deal with.

That includes registered agent service, business address, operating agreement, domain, website,

professional email, phone number and built in privacy.

With Northwest, your business is set up to stand on its own from day one.

That means your home address, personal email and phone number, stay private.

Northwest is your one stop business resource.

Build a professional website, stay in good standing with on time annual filings.

Get simple explanations of corporate bylaws and more.

With Northwest privacy come standard, your data is never sold and all services are handled

in-house under their privacy by default promise.

Want more later?

Get a free account and Northwest grows with you.

Form your business then get more domains, email addresses, phone numbers and services anytime

you're ready.

Don't pay hundreds worth thousands of dollars for what you can get from Northwest for free.

Get Northwest registered agent dot com slash confidence free and start using free resources

to build something amazing.

Get more with Northwest registered agent at Northwest registered agent dot com slash

confidence free.

These days I'm all about quality over quantity, especially my closet.

If it's not well made in versatile, it's not worth it to me.

That's honestly why I love Quince.

The fabrics feel elevated.

The cuts are thoughtful and the pricing actually makes sense.

Quince makes high quality wardrobe staples using premium fabrics, like 100% European linen,

100% silk, and organic cotton poplin, lightweight cotton cashmere sweaters perfect for the changing

seasons and can't miss seasonal colors and prints for spring.

Versatile, well made pieces that make getting dressed simple.

Quince works directly with safe ethical factories and cuts out the middleman.

You're not paying for brand markup or fancy retail stores, just quality clothing.

Quince clothing is consistently rated 4.5 to 5 stars by thousands of customers, real

people wearing these pieces every day and loving them.

The Quince cotton cashmere sweater has become my favorite go to.

It's light enough for layering but it feels luxurious.

The material is beautiful and it doesn't cost when I thought quality cashmere would.

Stop waiting to build the wardrobe you actually want.

You don't need a closet full of options.

You need pieces that work.

Right now go to quince.com slash competence for free shipping in 365 day returns.

That's a full year to wear it and love it and you will.

Now available in Canada too, don't keep settling for clothes that don't last.

Go to quince.com slash competence for free shipping in 365 day returns.

Quince.com slash competence.

Chime is changing the way people banked.

Fee free and smarter banking built for you.

Not like old school banks that charge you overdraft and monthly fees built for you.

Not the 1%.

Chime isn't just another banking app.

They unlock smarter banking for everyday people with products like my pay.

Giving you access to up to $500 for your paycheck any time and getting paid up to two days early

with direct deposit.

Some old banks still don't even do this.

Forget overdraft fees, minimum bounce fees and monthly fees.

Chime turns everyday spending into real rewards and progress.

Thank fee free plus overdraft coverage you can count on helps you build credit history.

Stress free.

Get paid when you say up to $500 earn up to 3% APY on saving seven times higher than

a traditional bank rated five stars by USA Today for customer service.

Real humans 24 or seven.

It's the new way to build credit history with your own money and get rewarded every

single day.

The new card that unlocks safer credit building and cash back with everyday spending together

at last.

No annual fees, no interest and no strings attached.

I would have used this if I had known about this when I was younger.

The idea of building credit at a younger age, it's impossible, insurmountable.

And suddenly you have an option.

Chime is it.

Chime is not just a smarter banking.

It's the most rewarding way to bank.

Join the millions who are already banking.

Be free today.

It just takes a few minutes to sign up head to chime.com slash competence.

That is chime.com slash competence.

Chime is a financial technology company, not a bank, banking services, a secured chime

visa credit card and my pay line of credit provided by the bank or bank NA or stride bank

NA.

My pay eligibility requirements apply and credit limit ranges $20 to $500.

Optional services and products may have fees or charges.

See chime.com slash fees info, advertised annual percentage yield with chime plus status

only.

Otherwise 1.00% APY applies.

No main balance required.

Chime card on time payment history may have a positive impact on your credit score.

Results may vary.

I ask you to try to find your passion.

The compounding benefit is incredible because the podcasts don't go away.

They don't disappear overnight.

They are there forever.

So the next time someone's searching leadership challenges with clients or whoever knows

what they're searching that episode is still going to come up and you're still going

to get an ROI at 5 6 10 years later.

This is why it makes so much sense to invest in you to invest in your brand and invest

in your company.

Okay.

Where are executives unintentionally invisible in an AI driven search?

Oh, this is another such a great question.

So number one, their positioning is super vague, right?

So if you have on your LinkedIn profile strategic executive driving growth, AI has nothing

specific to anchor it to at all.

They don't know what that AI doesn't know what that means because it's so vague.

So the the way that they're positioning themselves, whether it's on LinkedIn and also on websites

is another big one on company websites.

People are not including their team, whether it's the sales entire sales work or whether

it's the entire executive team.

You have to have more information that's tied to the overarching company goals.

And also, you can include your own in that too.

So if you're working, you know, for example, if you work in radio, right, it's changed a

lot over the years, speaking of theater of the mind, it's changed so much and it's constantly

evolving.

Well, some of the ways that you could stay relevant in the radio industry is to make sure

that you have very clear positioning across everything that you're doing and then have

repeated themes of the specific topics that you are focused on.

And that might be within AI.

That might be within, you know, having these documented insights in other places.

But there's a lack of consistent proof that unintentionally people don't focus on because

the saying that you use all the time, Heather, you're busy working in your business and

not on your business.

And so that is where they're unintentionally not showing up.

Oh, so we talk about that all the time because people, we all get caught up in our to

do our task, the task for the day.

And we stop just kind of zoom out from everything and say, what are we missing?

How could we grow in architecture?

What are our competitors doing better this?

What are other industries doing better than us and really start working on our business

in a strategic manner?

And until we do that, oh, boy, we are in a very vulnerable situation.

So thank you for sharing that.

How should founders think differently about LinkedIn in the AI era?

Oh, this is such a great question.

You have to be there.

This is like a non-negotiable.

Not only do you have to be there, you have to be active.

And what does active mean?

Does active mean posting?

Well, started to break it to you, but yes, you want to be out there.

You want to be posting.

But you also want to stay relevant.

You want to make sure that once a month, you're looking at your profile, you're making

keyword changes, you're making sure it reflects what you do.

And it reflects the depth and breadth of your knowledge.

Because whenever you are on LinkedIn, you're sending a signal to LinkedIn's algorithm,

letting it know that you are relevant when you're making changes, that you're using the

platform.

And they're going to want to reward you for whatever you're doing on the platform.

So just continuing to be there and continuing to network and to create relationships.

I think another thing that people unintentionally do with LinkedIn is they completely outsource

everything to someone else.

And I say this as someone who has an agency that focuses on strategically making someone

visible across not just LinkedIn, but also throughout AI.

And the reason I say that is because the clients that I work with, the people that I've

worked with in the past that have the best results are active.

They don't just say, here you go, you take care of it.

They actually have skin in the game and they are, they're dialed into it.

Even if they have a partner that they're working with, they don't completely hand everything

over and say, are you just handle everything?

And I'm going to do this.

They're active, which makes all the difference, it makes it personal.

It makes it real because nobody wants flat AI generated content.

And it does not do well.

I've tested it myself on my own feeds and it just, it's as the algorithm knows that it's

not real.

And you are being penalized for that.

So you've got to have a team of people or somebody you're working with that can help you

to take the load off of you, but you have to be in conversation.

You have to evaluate, you have to give your flavor to it.

That's the only way that you're going to grow, right?

Yeah, definitely.

I think the biggest mistake that I see that people do is they completely outsource their

voice to someone else.

And trust me, we go straight for others and we are creating content for others.

And I fully believe in it, but I also fully believe that your stories and your personal

perspective is not going to shine through if you're just saying, all right, this month

we're going to focus on, you know, leadership value in the workplace.

I mean, that's something that's super generic that people won't necessarily, anyone could

write that.

But if you're talking about the experience that happened when there was a merger with

another company and you had to lay off 450 people and what that looked like and what

the experiences had afterwards and those relationships and the stories and those conversations

that's a totally different conversation than just saying, I need to write about X.

So I think that that's something that's really helpful for someone who's trying to figure

out, well, I need to use AI, but I also need my time.

And how do I make the best of both worlds?

And that's how you do it.

It's your stories.

It's your personal perspective.

But such a great point is what are these business stories that we have business examples

that we have and then how can we bring them forward in our own unique fashion?

And it's so much more helpful when you have someone like you there to say, okay, let's

get into this topic, let's bring from this topic because suddenly when someone's asking

you those questions, like, oh, even when you just said that, I'm like, oh my gosh, I've

acquired seven different companies where I had to merge cultures and also lay off people

the same time.

And like, I started thinking through like all those solutions and things I would do

are would not do again.

And everybody's got different experiences based upon what you have uniquely done that

can benefit other people when someone's helping to tee you up that right way so you can bring

it that story forward story sell back to stories always going to be the strong sea.

Okay.

If someone with thing today is a founder or a sweet leader, senior level executive, what

is the one structural shift that they should make this quarter to future proof their visibility

and of the company's visibility?

Oh, this is such a good question.

Okay.

So the number one thing that I would do is I would look at every single thing that you're

doing right now with marketing.

I would go into your marketing strategy and I would see how your leadership team is connected

to your marketing strategy.

If it is, if it's not, if it's not, I would do the things that we talked about earlier

which is go into LinkedIn, download a PDF of every single person's LinkedIn profile

and come up with a couple of different topics and or themes that people can also have their

own unique voice and experiences on.

So for example, for a personal perspective, if it's connected to the example we talked

about earlier product launch.

Maybe generate a couple different tracks that each person can post about.

Another thing is make sure that on your website, whether it's your own, if you're an individual

solo entrepreneur, entrepreneur, the small team, or whether you have a large team, look

at what your company website has about those individuals and make sure it's connected

in the themes and the topics to what you're doing on LinkedIn.

Because that's what people are looking at there and that's also what the machines are

looking at.

So it's a way to kind of kill two birds with one stone is to be able to look at both those

places and have all that information connected and cohesive with the repeated themes and

the consistency.

Oh, it's so good.

It's so so true and take action now, people don't weigh any longer.

The number one thing people always say to me and I'm sure they say to you Melanie is, well,

I've been the same situation as you, if I had started seven or eight years ago, but

if then was the right time now is the only time delaying this is only going to further

cost you money, cost you opportunity, cost you employees, cost to partners, cost you

deals.

And I know you and I both can't scream that loud enough because the algorithms continue

to change.

It continues to become harder to grow audience on all social media platforms.

The time to get in was yesterday, but instead you can get in today.

So get in now.

Okay.

So when you wrote theater of the mind, what was the one chapter you were most afraid of

or like, what was the one thing you were most nervous about?

Oh gosh.

So this is an easy question for me.

I was definitely the most nervous about the introduction because I really do what I tell

other people to do, which is you got to do it.

You got to put it out there.

You have to lead by example.

And so in the introduction, I documented what I went through while writing the book.

You know, commonly when I'm working with a client, they come to me and they have maybe

some fears and reservations about putting themselves out there because they're nervous

about what kind of reaction they might have from their board or from their team.

Maybe someone that's, you know, they're working with maybe they're nervous about clients.

And so I was a little apprehensive about putting it into the world.

And now that it's immortal and it's going to live out there forever, I was, I was concerned.

But you know, it's a real thing that I didn't think really existed until I wrote this book.

I thought in Pastor Syndrome was this like BS phrase that people would throw around

that we're just looking for, you know, I, I really thought that it wasn't real until

I experienced it to at myself at the level that I did where I felt like I was completely

stopped in my tracks for everything that I was doing.

I was unable to function and I was unable to write this book and I was unable to be who

I am because I experienced this.

So what did I do?

I worked through it.

I wrote through it and I launched the book.

And that's what you really have to do with anything is that when you're coming up against

any sort of fear, you don't give up, you just keep pushing, you go through it.

Okay, you choose to see fear is a green light that means go and go faster, quote from Heather

Monahan, overcome your villains, her second book, and her first book in the line with what

Melanie's talking about in confidence, creator, I have a whole chapter about how I was going

to a huge meeting in DC with all the heads of all the media companies.

And I was having a panic attack on the flight out there with this full and pastor syndrome.

And how I decided just to own it and start telling people about the shame that I felt

and how that you can either claim your shame, your shame is going to claim you.

I flipped the script on shame and I put it to work for me.

It made people closer to me.

It made people want to ride or die with me.

And it made them know that they really knew me and that ended up being this like really

strategic move that I had no idea I was unlocking by trying it.

So I couldn't agree with you more.

Okay, who did you write this book for?

Oh, that's a great question.

So I wrote this book for executives, C-sweets.

I also wrote this for those who are coming up in their career and they're looking to unlock,

if you will, a new version of where they want to be in life, in their career.

For those who are solopreneurs, entrepreneurs, go to market, growth teams,

people who don't necessarily want to be creators and they don't necessarily want to be influencers,

but they do need some sort of structure and they need some sort of pathway forward

of how to get to where they need to be by putting themselves out there.

Oh my gosh, everybody needs that.

Everyone needs, it's for everyone.

Where can people find the book, where can they buy the book?

So the easiest place to find it is on Amazon.

It's available in both paperback, hardcover, and also Kindle as well.

Theater of the mind by Melanie Borden.

And where do you suggest people follow you to get more tips like what you shared with us today?

Sure. So LinkedIn, you could always find man LinkedIn, Melanie Borden.

You can also find man Instagram.

I'm starting to become more and more active there.

My handle is human to brand.

And you could also come to my website, which is human to brand.com.

Guys, check out this book.

It's a game changer.

If you need a roadmap to go ahead and elevate yourself as a thought leader,

your personal brand, which you have one already.

Take hold of it.

I wish you had done it seven years ago when I did,

but instead do it today.

Do not fall asleep on this one.

And she gave you the roadmap for it.

She wrote a book about it.

Theater of the mind.

Melanie Borden, check it out on Amazon.

Melanie, thank you so much for creating in the world.

And thank you for being here today.

Thanks, Heather.

Until next time, guys.

Keep creating confidence.

You know I will be.

You don't stop and look around once in a while.

You can miss it.

I'm on this journey with me.