Why Your Podcast Cadence is a Strategic Decision with Shanti Joy Gold

Are you struggling with podcast burnout or debating if you should change your show's release cadence? Many podcasters feel guilty  when they have to shift their schedule, worrying they're letting their audience down. But what if changing your cadence was actually a strategic move to protect your capacity and ensure a sustainable podcast? In this episode of Podcasting Unlocked, we speak with Shanti Joy Gold about her journey of adjusting her show's format and cadence between seasons. She shares her background in sales to explain why it's crucial to approach guest outreach and promoting your mission from a place of genuine connection and integrity, ensuring your show remains a force for good. This week, episode 238 of Podcasting Unlocked is about why your podcast cadence is a strategic decision! 

Shanti spent 20+ years in media sales, leading sales execs and teams at top national companies to achieve goals in highly-competitive marketplaces. She experienced the magic that happens by fostering corporate cultures built on authenticity, empowerment, mutual accountability, trust - and fun. Her video podcast, Stories We Haven't Shared, is a campfire-style interview series where underrepresented/marginalized people talk about the extra layers we navigate as we wind our way into the already-complicated career landscape.

In this episode of Podcasting Unlocked, Shanti Joy Gold is sharing the importance of adjusting your podcast cadence as necessary to avoid burnout and actionable steps you can take right now to form genuine connections with your guests. 

Shanti and I also chat about the following: 

• Don't view changing your podcast cadence as a failure; see it as a smart seasonal transition that protects your own capacity while ensuring you continue to show up well for your audience.
• Whether you're pitching a guest or asking someone to be on your show, the act is a form of selling. It must be done with genuine interaction and from a place of integrity.
• Help your guests succeed! Provide them with simple sales training or guidance so they know how to positively sell themselves and their mission to your audience, ensuring a win-win for everyone.
• Focus on building a genuine connection in all your guest outreach efforts, moving beyond just transactional requests to maintain the integrity of your podcast.

What is one boundary you can put in place this week to protect your podcast capacity?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

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Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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