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You are the average of the five people you spend the most time with.
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Now I want you to pause for just a moment and really think about that.
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Think about the people in your life right now.
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Who are the five? Who do you allow into your mind?
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Your time, your conversations, your space?
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Because you see life is a sum of influences
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and we're constantly being shaped and molded by the people we associate with.
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Whether you realize it or not, those five people, the ones you spend the majority
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of your time with are setting the standard for your thinking,
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your behavior, and ultimately your destiny.
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Now some of you may be thinking,
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Jim, I'm my own person. I think for myself, and I would say to that,
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of course you do. We all have the power of independent thought,
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but I'm telling you important influence is subtle
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and it's powerful. It sneaks up on you when you least expect it.
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Influence is like a quiet stream that gradually erodes the banks of your
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life, shaping it, molding it, directing its flow,
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and the key question is, where is that stream leading you?
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Is it leading you to greatness or is it leading you down a path of mediocrity?
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When I was a young man in my early 20s, I was struggling.
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I was ambitious, yes, but I didn't have the right guidance.
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The right influences in my life. I was trying to figure out
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how to make my way in the world, and then I met my mentor.
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Mr. Shof, Mr. Shof was a remarkable man.
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He taught me so many lessons, but one of the most profound lessons was this.
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Jim, you've got to watch the company you keep.
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You've got to surround yourself with people who are where you want to be.
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Before I met Mr. Shof, I was spending a lot of time with people who had
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small dreams, limited visions, and I didn't even realize it at the time,
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but their thinking was rubbing off on me. I started to think small too.
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Now, let me ask you this, who are the people in your life
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that are influencing the way you think? Are they encouraging you to think bigger,
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to reach higher, to push past your limits?
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Or are they content with the status quo? Are they pulling you forward?
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Or are they holding you back? Because I'm telling you,
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you can't soar with the Eagles. If you're hanging out with turkeys,
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I remember a conversation I had with a man years ago.
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He was frustrated with his lack of progress in his business.
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He said, Jim, I've been working hard. I've been doing everything I can,
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but I just can't seem to get ahead. So I asked him a simple question.
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I said, who are you spending time with?
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Who are your closest friends? Who do you talk to about your business?
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And he thought about it for a minute.
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And then he said, well, most of my friends are struggling too.
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We're all in the same boat. There it is.
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He was in a circle of people who were reinforcing his current level.
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They weren't pushing...
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They were keeping him where he was.
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Now I'm not saying you should abandon your friends or walk away from relationships.
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That's not the point.
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But what I'm saying is this.
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You need to be very intentional about who you allow into your inner circle.
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If you want to elevate your life,
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you've got to elevate the quality of your associations.
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You've got to surround yourself with people who challenge you.
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Who are living the kind of life you want to live.
5:36
I've had the privilege of working with some incredibly successful entrepreneurs and leaders over the years.
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And one thing I've noticed about all of them is this.
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They are very careful about who they associate with.
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They know that their environment, the people they surround themselves with,
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plays a critical role in their success.
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They seek out mentors.
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They join mastermind groups.
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They build relationships with people who are ahead of them.
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Who are doing bigger things.
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Because they understand that success leaves clues.
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If you spend time with successful people,
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you start to pick up on their habits.
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You can't help but be influenced by them.
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Now, think about the reverse of that.
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What happens if you spend your time with people who are negative.
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People who complain all the time.
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People who make excuses.
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What do you think that does to your mindset?
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It pulls you into their world.
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And before you know it,
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you're making excuses too.
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You're settling for less than your best.
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And this is why it's so important to be selective about your associations.
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You've got to guard your mind.
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You've got to protect your mental environment like you would protect your physical environment.
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If you had a beautiful garden,
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you wouldn't let weeds take over, would you?
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You'd pull them out.
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You'd make sure that only the best plants were growing.
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They're well the same as true for your mind.
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If you allow toxic influences, negative people,
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limiting beliefs, small thinking to take root,
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it will choke out your potential.
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So how do you go about changing your circle of influence?
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How do you upgrade the people you spend time with?
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First, you've got to do an honest assessment.
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Look at your current relationships and ask yourself.
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Are these people helping me grow or are they holding me back?
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And remember, this isn't about judging or blaming anyone.
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It's about taking responsibility for your own life.
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You have to decide what's more important,
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maintaining relationships that keep you comfortable,
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or pursuing relationships that push you to grow.
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Now, once you've done that assessment,
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the next step is to start seeking out new associations.
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And I know this can be a little uncomfortable.
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It's not always easy to put yourself in new circles,
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especially if you're used to being around the same people for a long time.
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But growth happens outside your comfort zone.
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And one of the most powerful things you can do for your personal development
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is to intentionally put yourself in environments where you are the smallest fish.
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Ground yourself with people who are ahead of you.
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People who are doing things you admire.
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People who inspire you to step up your game.
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I'm telling you, one of the best decisions I ever made was to seek out mentors and leaders
10:16
who were far ahead of me in business and in life.
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I learned so much just by being around them.
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I watched how they thought, how they made decisions, how they handled challenges.
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So, and over time, their influence started to shape my own thinking, my own behavior.
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When you're around high achievers, it forces you to raise your own standards.
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It pushes you to think bigger, to aim higher, to believe in what's possible.
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And this is why I encourage you to find mentors.
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Find people who have already accomplished what you want to accomplish.
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And here's the thing, they don't even have to be people you know personally.
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You can be mentored by people through their books, their speeches, their work.
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Some of my greatest mentors are people I never met.
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But I studied them, I learned from them, I absorbed their wisdom.
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And that's shaped who I became.
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Here's another important part of this.
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Proximity is power.
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It's not just about who you know, it's about who you spend time with,
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who you're in close proximity to.
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You could know some amazing people, but if you're not spending time with them,
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if you're not having conversations with them,
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you're not getting the benefit of their influence.
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You've got to be intentional about creating opportunities to be around people who inspire and challenge you.
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That might mean joining a group, attending events,
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or reaching out to someone you admire and asking for their time.
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But here's the key.
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When you do get around these people,
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don't just be a passive observer, engage with them, ask questions, learn from them, be curious.
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One of the reasons I was able to learn so much from Mr. Shelf was because I was always asking questions.
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I wanted to know how he thought, how he made decisions, how he achieved his success.
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And I'm telling you, successful people love to share their knowledge with those who are genuinely interested.
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But you've got to be willing to ask.
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You've got to be willing to learn.
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And here's something else to remember.
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The people you associate with aren't just influencing your career or your business.
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They're influencing every area of your life.
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They're influencing your health, your relationships.
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Your mindset, your habits.
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If you spend time with people who prioritize their health,
13:18
who are disciplined, who have good habits, guess what?
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That's going to rub off on you.
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You're going to start adopting those habits.
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You're going to start taking better care of yourself.
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But if you spend time with people who are lazy, who make poor choices,
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who don't take care of themselves, what do you think is going to happen?
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You're going to start slipping into those same patterns.
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That's why it's so important to be mindful of the influence of the people around you
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in every area of your life.
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If you could choose the five people you want to spend the most time with,
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Think about that for a moment.
15:05
Who are the people that inspire you?
15:07
That challenge you.
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That make you want to be better.
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And here's an even more important question.
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Are you making the effort to spend time with those people?
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Or are you letting life just happen to you?
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Because let me tell you, success is not an accident.
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It's the result of deliberate choices, deliberate actions,
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and deliberate associations.
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You've got to take charge of your environment.
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You've got to be proactive in seeking out relationships that help you grow.
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And I know this isn't always easy.
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Sometimes it means making tough decisions.
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Sometimes it means distancing yourself from people who aren't aligned with your vision for your life.
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But if you're serious about success,
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if you're serious about living up to your full potential,
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then you've got to be willing to make those decisions.
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And here's the good news.
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When you start upgrading your associations,
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you'll start upgrading your life.
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You'll find that your thinking starts to change.
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Your habits start to change.
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Your results start to change.
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Because you are the average of the five people you spend the most time with.
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Let it really sink in.
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Because when you understand this principle,
16:43
and you apply it in your life,
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everything changes,
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you'll start to see new possibilities,
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new levels of achievement.
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But it all starts with your associations.
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Who are you spending your time with?
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Who is shaping your thinking?
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Who is influencing your behavior?
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Now you might be wondering,
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Jim, what if I don't have access to successful people right now?
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What if the people in my life aren't where I want to be?
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That's a great question.
17:23
And here's my answer.
17:23
You can start right where you are.
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Start with what you have.
17:30
If you don't have access to people in person,
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then immerse yourself in books, seminars,
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Anything that brings you closer to the wisdom of those who have achieved what you want to achieve.
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Make those people part of your circle.