"You can't be a people pleaser and a leader!" Emma Grede on self-belief and female ambition

When was the last time you told someone exactly how much you earn? Entrepreneur Emma Grede - who co-founded Good American with Khloe Kardashian - says that when women avoid talking about money, money avoids them.

In this chat with Fearne, Emma explains why ambition isn't a dirty word, and why she wants every determined woman to know her worth. Fearne and Emma also explore why you can't be a people pleaser and a leader, and why getting comfortable with failure and self-doubt is non-negotiable.

As a mum of four, Emma has some big thoughts about mum guilt, and talks about why it’s so important that kids see their mums chasing their goals and loving what they do.

Plus, why you’ll never catch Emma working from home, or cutting her kids’ sandwiches into heart shapes...

Emma’s book, Start With Yourself, is out now.

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