Your Best Influencer Is On Payroll

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Your nonprofit already has influencers, and they’re sitting in your staff meetings. In this episode, Meghan Speer talks with Deanna Tomaselli from The Motherhood: Influencer Marketing Agency about employee-generated content and why it is the most realistic, budget-friendly way to grow nonprofit visibility, trust, and community support. We dig into how to make advocacy work by keeping participation optional, training staff on the platforms they already use, and addressing brand safety concerns head-on with clear social media guidelines and crisis protocols.

Deanna Tomaselli is a seasoned communications leader at The Motherhood, an agency specializing in influencer marketing and community engagement. With years of experience bridging the gap between brand voice and personal authenticity, Deanna helps organizations empower their teams to share mission-driven stories effectively. She is a passionate advocate for "Step Into Your Story" training, helping staff and volunteers find their unique voices to build deeper connections with donors and stakeholders.

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