Your Business Isn’t Growing Because Your Message Is Weak

The world is chaotic and people are tired. And when people are tired, they stop rewarding “safe.” They reward clear. In this Black History Month Series episode, I’m joined by Kristina Hall and we’re talking about the problem too many Black business owners won’t admit out loud: your business isn’t stuck because you aren’t working hard. It’s stuck because your message is weak. 

If you’re posting consistently, seeing other creators pop off, and sitting there thinking “do I need to be more controversial?” you’re not crazy. But let’s separate truth from coping: the algorithm doesn’t “hate” you. The message just isn’t landing. And in 2026, with AI making everybody sound the same, blending in is a death sentence.

We get into the line between being bold and being messy. Bold is standing on what you believe and being able to back it up. Messy is rage-baiting for attention, copying hot takes, and building a brand that collapses the second a real client walks through the door.

Kristina drops a clean framework we build in real time: Stand. Say. Sell. Stand on your business. Say it in plain English. Then sell your service like you’re not ashamed to get paid. We also break down a real client example (Pilates School SF) where one bold, clear message brought in the right audience, globally.

And we close with a Black History Month question that gets real fast: what Black history means when you’re biracial, light-skinned, and still connected to the roots, the pride, and the pain.

Watch the full episode on YouTube: https://youtu.be/8_Z3bf7EVEY

If this hit home, drop a comment. Tell me where you're feeling it most. I read every single one.

New episodes every week on Spotify, Apple Podcasts, and YouTube. Subscribe so you never miss a real conversation.