Al Ries

Al Ries is a renowned marketing expert and author who has written extensively on the subject of marketing and branding. He is best known for his work on positioning and branding, and has written several books on the subject. Ries has a strong background in marketing and has worked with various clients in the advertising industry. He is also a skilled writer and has written articles for various publications. Ries is a popular speaker and has given talks at various conferences. He is also a strong advocate for the importance of branding and positioning in marketing. Ries is based in the United States.