B.J. Fogg

B.J. Fogg is a behavioral scientist and director of the Stanford Persuasive Tech Lab. He is known for his work on behavioral design and user experience. Dr. Fogg has written several books on the topic and has been featured in various media outlets. He is a professor at Stanford University and has received numerous awards for his work. Dr. Fogg is also a popular speaker and has given talks at conferences around the world. He is known for his work on habit formation and behavioral change. Dr. Fogg holds a Ph.D. in psychology from the University of California, Berkeley.