Dan Heath

Dan Heath is an American author, speaker, and senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship. He is best known for his book 'Switch: How to Change Things When Change is Hard', which explores the science of change and how to make it stick. Heath has also written numerous articles and has given talks on topics related to change and behaviour change. He is a sought-after expert in his field and has been featured in various media outlets.