Dr. BJ Fogg

Dr. BJ Fogg is a behavioral scientist and author who has written extensively on the topic of behavior change and habit formation. He is the founder of the Behavioral Design Lab at Stanford University and has worked with numerous organizations to help them design more effective behaviors. Dr. Fogg is also a popular speaker and has given talks at various conferences and events. He is known for his work on the Tiny Habits method, which has been widely adopted by individuals and organizations. In his free time, Dr. Fogg enjoys playing tennis and hiking. He is based in California, USA.