Eric Barker

Eric Barker is an American author and researcher who has spent his career studying human behavior and psychology. He is best known for his book 'Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong', which was a Wall Street Journal bestseller. Barker has also written for various publications, including The New York Times and Forbes. He has a Ph.D. in psychology from the University of California, Berkeley, and has worked as a researcher at the University of California, Berkeley, and the University of Michigan. Barker is known for his expertise in understanding human behavior and his ability to communicate complex ideas in an accessible way.