Herb Schmertz

Herb Schmertz is a former executive at Mobil Oil, one of the largest oil companies in the world. He is known for his work in creating the corporate persona, a concept that humanizes companies and makes them more relatable to the public. Schmertz has written extensively on the topic of corporate identity and has given talks at conferences around the world. He is a highly respected expert in his field and has been featured in numerous media outlets.