Jarod Higginbotham

Jarod Higginbotham is the founder and CEO of Yakima Bait Company. He has been in the fishing industry for over 20 years and has developed several innovative products. Jarod is a well-respected figure in the fishing community and has been featured in several publications. He is known for his expertise in fishing and his ability to create products that meet the needs of anglers. Jarod is also a passionate advocate for conservation and sustainability in the fishing industry.