Kenichiro Ashida

Kenichiro Ashida is a Japanese video game executive who has worked for Nintendo for over 20 years. He joined the company in 1998 and has held various roles, including executive producer and director. Ashida is known for his work on several notable Nintendo franchises, including Mario Kart and Super Smash Bros. He has also been involved in the development of several Nintendo consoles, including the Wii and Wii U.