Kristen Berman

Kristen Berman is a behavioral scientist with a focus on understanding human behavior and decision-making. She is the founder of Irrational Labs, a consultancy that helps organizations apply behavioral science to create more effective solutions. Berman has worked with numerous clients, including financial institutions and tech companies, to develop personalized financial solutions that align with human behavior. She is a sought-after speaker and has given talks at conferences around the world. Berman is based in San Francisco.