Kristen Berman

Behavioral Scientist and Founder of Irrational Labs

Kristen Berman is a behavioral scientist with a focus on understanding human behavior and decision-making. She is the founder of Irrational Labs, a consultancy that helps organizations apply behavioral science to create more effective solutions. Berman has worked with numerous clients, including financial institutions and tech companies, to develop personalized financial solutions that align with human behavior. She...