Liza Borches

President & CEO of Carter Myers Automotive

About Liza

Liza Borches is the President and CEO of Carter Myers Automotive, a leading automotive dealership group. She has extensive experience in the automotive industry and has been recognized for her leadership and business acumen. Borches has a strong background in sales, marketing, and operations, and has been instrumental in driving growth and success for her company.

Associated Podcasts

Car Dealership Guy Podcast

Host

Key Topics

leisure automotive

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Recent Appearances

Borches on Recent Acquisitions, Hales on Digital Retailing Wins | Daily Dealer Live

Car Dealership Guy Podcast•Nov 3, 2025•59:54•host

Taking a 100-Year-Old Dealer Group to New Heights—Risks, Challenges, and Future Vision | Liza Borches, CEO of Carter Myers Automotive

Car Dealership Guy Podcast•Nov 12, 2024•1:13:55•guest