Nancy Harhut

Behavioral science expert and author

About Nancy

Nancy Harhut is a behavioral science expert and author of the multi-award-winning book Using Behavioral Science in Marketing. She is the Co-Founder and Chief Creative Officer at HBT Marketing, where she helps brands use behavioral science to drive revenue. Harhut has worked with top brands like AT&T, Bank of America, Nationwide, and Dell.

Associated Podcasts

Marketing Over Coffee

Host

Influence Anyone

Guest

Key Topics

business science social marketing

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Recent Appearances

Multi-Award-Winning Author of "Using Behavioral Science in Marketing": How a Framed Cartoon Generated $68M in B2B Revenue

Influence Anyone•Jan 20, 2026•1:09:59•guest

Using Behavioral Science in Marketing

Marketing Over Coffee•Dec 9, 2022•28:53•host