Pete Lunn

behavioural research unit head at Economic and Social Research Institute

Professor Pete Lunn is a renowned expert in behavioural economics. He heads up the behavioural research unit at the Economic and Social Research Institute. Dr Lunn has published extensively on topics related to human decision-making, social norms, and consumer behaviour. His work focuses on understanding how people respond to policies aimed at improving public health and wellbeing. Professor Lunn is also an associate...