Pete Lunn

Professor Pete Lunn is a renowned expert in behavioural economics. He heads up the behavioural research unit at the Economic and Social Research Institute. Dr Lunn has published extensively on topics related to human decision-making, social norms, and consumer behaviour. His work focuses on understanding how people respond to policies aimed at improving public health and wellbeing. Professor Lunn is also an associate professor at the University of Auckland. In his academic career, he has received several awards for his contributions to behavioural economics.