Pete Russell

Pete Russell is a British entrepreneur and environmentalist. He founded Ooooby, an online platform helping growers increase sales, simplify packing, and optimize deliveries. Before starting Ooooby, Russell worked in various roles related to food production and distribution. He is known for his expertise on sustainable agriculture and innovative business models. On his personal life, Russell is active on social media and has spoken publicly about the need for systemic change in the food industry.