Professor Adam Alter

Professor Adam Alter is a marketing expert and professor at New York University Stern School of Business. He is a leading researcher in the field of behavioral economics and has published numerous papers on topics such as consumer behavior, decision-making, and marketing strategy. Alter has also written several books, including 'Irresistible: The Rise of Addictive Technology and How to Break the Cycle'. He is a popular speaker and has given keynotes at numerous conferences. Alter has been recognized for his contributions to the field of behavioral economics, including being named a 'Young Global Leader' by the World Economic Forum.