Rob Cialdini

Rob Cialdini is an American psychologist and author known for his work on influence and persuasion. He is the author of several bestselling books, including "Influence: The Psychology of Persuasion" and "Yes! 50 Scientifically Proven Ways to Be More Persuasive." Cialdini has spent his career studying human behavior and has developed a number of theories on how people are influenced by others. He is a frequent speaker at conferences and has given talks on topics such as influence, persuasion, and social psychology. Cialdini is based in Boise, Idaho.