Sally Hogshead

Sally Hogshead is an American author, marketing expert, and speaker. She is best known for her book, "How to Fascinate: A New Approach to Creating Something Everyone Will Love", which explores the concept of fascination and how to apply it to business and personal branding. Hogshead has worked with numerous high-profile clients, including IBM and Microsoft, and has been featured in various media outlets. She is also a popular speaker and has given talks at conferences and events. Hogshead is known for her expertise in marketing and her ability to connect with her audience.